CVS/pharmacy Expands ExtraCare Program with New Pharmacy & Health Rewards

  CVS/pharmacy Expands ExtraCare Program with New Pharmacy & Health Rewards

Nationwide, opt-in program to help ExtraCare members on their path to better
health provides more choices to earn bigger rewards, including $5 ExtraBucks
Rewards for every 10 prescriptions filled at CVS/pharmacy

PR Newswire

WOONSOCKET, R.I., Feb. 4, 2013

WOONSOCKET, R.I., Feb. 4, 2013 /PRNewswire/ -- CVS/pharmacy today announced
the launch of ExtraCare Pharmacy & Health Rewards™, the latest evolution of
the company's ExtraCare program, the most successful retail savings and
rewards program in the U.S. The new ExtraCare Pharmacy & Health Rewards
program enhances ExtraCare so that members have more ways to earn bigger, more
frequent rewards when filling prescriptions or making healthy decisions. It
also provides another choice for ExtraCare members, giving them the ability to
opt-in to parts of the program that are most relevant to their individual
needs and preferences, allowing CVS/pharmacy to deliver value personalized to
each member.

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Participants of ExtraCare Pharmacy & Health Rewards earn $5 ExtraBucks Rewards
for every 10 prescriptions filled*. The design of the new program is intended
to provide positive reinforcement to customers on an individual basis for
refilling their prescriptions, as a way to encourage them to stay adherent to
their prescribed medications. Plus, they get credit and earn rewards for the
other little things they do to stay healthy, such as getting immunizations or
proactively managing their prescriptions with resources like text message
alerts or email refill reminders through

"Pharmacy is the heart of our business, and we know how important it is to
help our customers manage multiple prescriptions and adhere to their
medication therapy," said Rob Price, senior vice president and chief marketing
officer for CVS/pharmacy. "This new program expands the ExtraCare rewards
customers love, encouraging our customers to more proactively manage their
overall health. Additionally, by providingindividual opt-in enrollment,we
furthercustomizeExtraCare to provide more personalized value to our

ExtraCare Pharmacy & Health Rewards – How it Works

  oEnrollment is free and easy; all customers can sign up today at any
    CVS/pharmacy location or online at
  oCustomers must opt-in to this program to earn these new rewards, but can
    keep using their same ExtraCare card.
  oEach person who joins can earn up to $50 Pharmacy &Health ExtraBucks
    Rewards each year; ExtraBucks^® Rewards for non-pharmacy purchases are
    still unlimited.
  oPharmacy & Health ExtraBucks Rewards can be used like other ExtraBucks
    Rewards on most items in the store.
  oWhen participants receive their rewards, there's no guesswork involved.
    Unlike complicated points-based programs where members get paid back in
    rewards they don't understand how to use, ExtraCare members receive
    ExtraBucks Rewards. These rewards are like "free CVS money" they can spend
    on most items in the store, so it's easy for customers to redeem them
    in-store or online.

Since the program's launch 15 years ago, ExtraCare has evolved into the most
successful retail savings and rewards program because it is designed with
customers in mind, offering value just about every time a cardholder shops.
Today there are more than 70 million active ExtraCare members. CVS/pharmacy
has continued to innovate by providing customers new and personalized ways to
save through ExtraCare. From the in-store ExtraCare Coupon Centers, opt-in
programs such as ExtraCare Beauty Club and ExtraCare Advantage for Diabetes,
and the newest "Send to Card" digital savings options, shoppers have many
options to choose how they want to engage with CVS/pharmacy and receive
savings and rewards.

For more information about ExtraCare Pharmacy & Health Rewards, please visit For more general information about ExtraCare, please visit

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is
America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs
Drug stores. CVS/pharmacy is committed to improving the lives of those we
serve by making innovative and high-quality health and pharmacy services safe,
affordable and easy to access, both in its stores and online at
General information about CVS/pharmacy and CVS Caremark is available at

* Not valid on prescriptions purchased in AR, NJ or NY; on any prescriptions
for controlled substances purchased in HI or LA; or on any prescriptions
transferred to a CVS/pharmacy in AL, MS or OR. Void where prohibited by law.


Contact: Erin Pensa, CVS/pharmacy, +1-401-770-4786,
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