On World Cancer Day Holland America Line Launches 'On Deck for a Cause' Shipboard Fundraising Program Supporting Six

On World Cancer Day Holland America Line Launches 'On Deck for a Cause' 
Shipboard Fundraising Program Supporting Six International Cancer Organizations 
New walk on 500 cruises annually to raise money for the global fight against 
SEATTLE, Feb. 4, 2013 /CNW/ - In honor of World Cancer Day, today Holland 
America Line announces "On Deck for a Cause," a new shipboard giving program 
that will benefit six international cancer organizations located in the United 
States, Canada, Australia, Netherlands, Germany and United Kingdom. 
On Deck for a Cause invites guests to participate in a noncompetitive 5k 
fundraising walk on every sailing aboard each of the line's 15 ships, with 
proceeds to be distributed among the American Cancer Society, Canadian Cancer 
Society, Cancer Council Australia, Cancer Research UK, Deutsche Krebshilfe 
(German Cancer Aid) and KWF Kankerbestrijding (Dutch Cancer Society). The 
program will be implemented on ships in the coming month. 
"With this new program Holland America Line will increase our support of the 
global fight against cancer," said Stein Kruse, president and chief executive 
officer for Holland America Line.  "Giving back is part of the Holland America 
Line culture, and it's gratifying to be able to support these incredible 
organizations in six countries where the majority of our guests live. This new 
program will help raise significant funds for cancer research, education, 
screening and treatment programs." 
Guests of all ages are invited to donate $20 to the Holland America Line 
Foundation, with a minimum of 80 percent ($16) to be distributed to the 
organizations. The remaining 20 percent will cover program and administrative 
expenses. On a day at sea, participants join in a 5k walk around the ship's 
decks. Guests may walk less or not at all, as they prefer. Participants will 
also receive an On Deck for a Cause T-shirt, wristband and a reception 
following the walk. Depending on the ship, the distance to reach 5k ranges 
from nine to 12 laps. 
Nearly 500 On Deck for a Cause events will occur across the Holland America 
Line fleet in the coming year, with walks taking place on cruises globally 
including the Mediterranean, Caribbean, South Pacific, Alaska's Inside 
Passage, Mexico, Asia, the Baltic, Australia, New Zealand and South America. 
Holland America Line and its corporate foundation's charitable giving programs 
include cash sponsorships, in-kind donations, shipboard events, free- and 
reduced-fare cruise donations for nonprofit fundraising events, donations of 
usable shipboard items around the world, employee volunteerism and other 
philanthropic activities. 
For more information about On Deck for a Cause, Holland America Line's cruises 
and CruiseTours, consult a professional travel seller, call 1-877-SAIL-HAL 
(1-877-724-5425) or visit www.hollandamerica.com. 
Find Holland America Line on Twitter, Facebook and the Holland America Blog.  
Access all social media outlets via the Online Communities quick link on the 
home page at www.hollandamerica.com. 
About Holland America Line [a division of Carnival Corporation and plc (NYSE: 
CCL and CUK)] 
Holland America Line's fleet of 15 ships offers more than 500 cruises to 415 
ports in 98 countries, territories or dependencies. One- to 110-day 
itineraries visit all seven continents and highlights include Antarctica, 
South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; 
and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, 
Canada/New England, Europe and Panama Canal. The line currently has a new ship 
on order from Fincantieri shipyard for delivery in fall 2015. 
Fleetwide, the company features Signature of Excellence enhancements, a 
commitment totaling more than $500 million, that showcase the Culinary Arts 
Center presented by Food & Wine magazine — a state-of-the-art onboard show 
kitchen where more than 60 celebrated guest chefs and culinary experts provide 
cooking demonstrations and classes — Explorations Cafe powered by The New 
York Times, Digital Workshop powered by Windows, teens-only activity areas and 
all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top 
Mariner's Dream Beds. 
Worlds Leading Cruise Lines 
Holland America Line is a proud member of World's Leading Cruise Lines. Our 
exclusive alliance also includes Carnival Cruise Lines, Cunard, Princess 
Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest 
and a commitment to quality and value, World's Leading Cruise Lines inspires 
people to discover their best vacation experience. Together, we offer a 
variety of exciting and enriching cruise vacations to the world's most 
desirable destinations. Visit us at www.worldsleadingcruiselines.com. 
CONTACT: Sally Andrews 
PHONE:   800-637-5029 
FAX:     206-262-5934 
EMAIL:   pr@hollandamerica.com 
NOTE TO EDITORS:  Photos are available at 
SOURCE: Holland America Line 
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CO: Holland America Line
ST: Washington
-0- Feb/04/2013 13:01 GMT
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