Pandora Announces Chief Financial Officer Mike Herring

            Pandora Announces Chief Financial Officer Mike Herring

18 year track record of building global technology businesses and delivering
sustainable long-term profitability and revenue growth

PR Newswire

OAKLAND, Calif., Feb. 4, 2013

OAKLAND, Calif., Feb. 4, 2013 /PRNewswire/ --Pandora (NYSE: P), the leading
internet radio service, announced today that Michael Herring has joined the
company as Chief Financial Officer.


Pandora President and CEO Joe Kennedy said, "Mike's background is ideal for
Pandora. He brings many years of executive-level leadership building global
technology businesses from inception to sustainable long-term profitability
and revenue growth. We're delighted to have him on our management team and
look forward to his contributions to Pandora as we define the future of

"Pandora has experienced tremendous user adoption, market share and revenue
growth while leading the charge to disrupt and redefine traditional broadcast
radio," said Michael Herring, Pandora's new CFO. "Pandora has one of the most
popular mobile applications in the world, and I'm excited to work with a
company that's at the forefront of the mobile content explosion, from consumer
usage to monetization."

Mr. Herring has a wealth of knowledge about financial planning, rapid growth,
and executive management of both private and public companies. He served as
Vice President of Operations at Adobe Systems Incorporated for more than 3
years prior to joining Pandora. He also served as an Executive Vice President
of Omniture Inc. since November 2004 and served as its Chief Financial Officer
for five years. Prior to Omniture, he served as the Chief Financial Officer of, Inc. (now where he led efforts that redefined its
business model and made it a top-five subscription business on the Internet.
Mr. Herring joined through the acquisition of Third Age Media in
October 2000, where he served as Vice President of finance, helping to grow it
from concept to execution. Prior to Third Age Media, he served as Controller
of Anergen Inc.

Mr. Herring is a Certified Public Accountant and holds a BA degree in
Economics and Political Science from the University of California at Los


Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^®internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings. Tens of millions of people
turn on Pandora every month to hear music they

SOURCE Pandora

Website: http:/
Contact: Mollie Starr, Pandora Communications and Public Relations,, (510) 842-6996, or Dominic Paschel, Corporate Finance and
Investor Relations,, (510) 842-6960
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