BehrPro(SM) Presents Fully-Loaded Trailers to Local Professionals to Help Them Improve Business Operations

BehrPro(SM) Presents Fully-Loaded Trailers to Local Professionals to Help Them
                         Improve Business Operations

Sweepstakes Winners from the 2012 BehrPro Experience Tour Honored as Company
Celebrates Successful Five-Month Journey that Engaged with Thousands of
Industry Professionals across the Country

PR Newswire

SANTA ANA, Calif., Feb. 4, 2013

SANTA ANA, Calif., Feb. 4, 2013 /PRNewswire/ -- BehrPro^SM, the professional
products and services division of Behr Process Corporation, an experienced and
trusted supplier of architectural paint and exterior wood care products, today
announced the four winners of its 2012 BehrPro Experience Tour sweepstakes:
Robert Saurman of Guss Investment Group in Huntington Beach, Calif., Izabela
Paterek of All Seasons Services in Pikesville, Md., Bruce Bishop of B&B
Painting & Power Washing in Rochester, N.Y., and David Tyler, a property
manager based in Sierra Vista, Ariz. Each winner will be presented with a
custom-wrapped trailer and trade tools totaling more than $10,000 during
special celebration ceremonies held the week of Feb. 4, 2013.

"We congratulate our sweepstakes winners and are excited to see how their
businesses will benefit from the fully-equipped trailer, which has been
exclusively wrapped with personalized graphics of their choosing to enhance
their company's visibility in the communities they serve," said Colin Jaffe,
senior vice president of operations for professional products and services at
Behr. "In addition to having a billboard on wheels, the sweepstakes prize
package includes buying regional advertising, intended to drive more business
to our winners. Improving the way our customers secure and tackle
projects—large or small—is a commitment we take seriously and we will continue
to deliver solutions that help pros get a leg up on the competition."

BehrPro's sweepstakes ran in conjunction with its five-month-long tour, which
traveled to 500 Home Depot stores in cities across the U.S., including
Chicago, San Francisco, Denver, Boston, Miami and Atlanta. Engaging with more
than 18,000 industry pros, BehrPro showcased its advanced suite of products
and services, while providing education on unique programs The Home Depot
offers, such as Pro Rewards Paint, which gives enrolled members competitive
volume pricing on paint purchases. During each tour stop, attendees had access
to demonstrations of BehrPro's recently unveiled Web Enabled Business program,
and also learned about Behr's newest line of paints—PREMIUM PLUS ULTRA®
Interior Stain-Blocking Paint & Primer and PREMIUM PLUS®, Self-Priming, Zero
VOC Interior Paint. More than one thousand product demonstrations were
conducted, showcasing the paints' enhanced stain-blocking attributes, advanced
adhesion and durability, reduced dry times, stain and mark resistance, and
dual-action paint and primer qualities. Information on Masterchem Industries'
KILZ® primers and KILZ PRO-X™ products were also provided. Tour guests had the
opportunity to speak directly with BehrPro representatives and learn more
about the company's will-call services, direct jobsite delivery and expert
customer support.

"All winners have shown great enthusiasm to the BehrPro team, communicating
how they are looking forward to using their brand new trailers to jumpstart
business operations," continued Jaffe. "A year ago, Robert—our winner from
Huntington Beach, Calif.—had his company trailer stolen. Winning this new
trailer, Robert now does not have to worry about how he is going to transport
equipment to jobsites. We could not be more pleased that our sweepstakes is
making this kind of immediate impact."

Media interested in receiving more information on the sweepstakes celebration
ceremonies should contact Melody Demel at 619-234-0345 or
For more details about Behr's commitment to the professional, please visit the
company's website or connect with BehrPro on Facebook at and on Twitter: @BehrPro.

About Behr Professional Products & Services Group

Behr Process Corporation's Professional Products & Services Group  is
dedicated to serving professional painters, contractors and through its
BehrPro^SM  program. The program features professional-grade coatings,
primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS
ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® Primers. With
advanced products and services—such as free job site delivery where available,
convenient will-call pick up, factory tinting, pricing discounts through The
Home Depot, color matching plus renderings, expert customer support and
business solutions—BehrPro offers industry professionals the tools and
resources to help them simplify and grow their business. Behr's professional
products can be purchased at The Home Depot® with more than 1,900 convenient
locations nationwide or by contacting a BehrPro representative at
1-877-776-3961. For more information, visit the BehrPro website. Connect with
BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process
Corporation is one of the largest suppliers of architectural paint and
exterior wood care products to the United States and Canadian do-it-yourself
and professional channels. Behr manufactures paints, decorative finishes,
primers, stains and surface preparation products, which are sold exclusively
at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and
is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

Contact: Melody Demel, +1-619-234-0345,
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