Good Times Restaurants Inc. Announces Continued Sales Increases

  Good Times Restaurants Inc. Announces Continued Sales Increases

Business Wire

GOLDEN, Colo. -- February 4, 2013

Good Times Restaurants Inc. (NASDAQ:GTIM) today announced its same store sales
increased 10.2% for the month of January on top of last January’s 8% increase
and an increase of 6.4% for the first four months of its fiscal year. The
Company also reported that sales for its new breakfast daypart featuring $2
Hatch Valley Green Chile Breakfast Burritos continue to grow and have recently
exceeded 8% of total sales mix.

Commenting on the sales trends, President & CEO, Boyd Hoback said, “We are
thrilled with our continued sales gains and especially with how quickly our
Breakfast Burrito program has gained traction, given the challenge of
establishing a new daypart in the QSR segment. Our promotional activity is
beginning to taper off with sales holding nicely and it does not appear we are
having any cannibalization of sales in other dayparts. We certainly hope to
keep that momentum as we prepare to rollout our new `Hand Breaded, All Natural
Springer Mountain Farms Chicken Tenders,' which we plan to support with a
market-wide, multi-layered cable television advertising and promotional
campaign.”

The company reported that it is finalizing a new creative platform for the ad
campaign with which to tell the story of both the new Springer Mountain Farms
all-natural chicken tenderloin introduction and its Meyer Natural Angus
all-natural Angus beef. Hoback added, “We continue to move the Good Times
brand toward an all-natural, handcrafted position and we have what we believe
is a compelling new approach to our advertising that we feel will support that
position in a unique and creative way. It has been several years since we’ve
used television advertising, so we’re excited to augment all of our
store-level and trade-area activity with marketwide, brand-building
communications.”

Meyer Natural Angus is the only major beef brand that has earned both the
Certified Humane designation for its animal husbandry practices and the
American Culinary Federation’s Seal of Approval for superior quality. The
cattle are fed a vegetarian diet of grasses and grains, and are never given
hormones or antibiotics. Meyer also verifies the origins of its cattle and
ensures they are born, raised, fed and processed solely in the United States.

Springer Mountain Farms Chicken is the first poultry company in the world to
be American Humane Certified by the American Humane Association. Their
chickens are not only 100% All Natural with no steroids or hormones, but also
are produced with no antibiotics. All of their chickens are fed solely a
pesticide-free, vegetarian diet.

Good Times is a regional chain of quick service restaurants located primarily
in Colorado providing a menu of high-quality all-natural hamburgers, 100%
all-natural tenderloin sandwiches, fresh frozen custard, fresh cut fries,
fresh lemonades and other unique offerings. Good Times currently operates and
franchises 39 restaurants.

This press release contains forward looking statements within the meaning of
federal securities laws. The words “intend,” “may,” “believe,” “will,”
“should,” “anticipate,” “expect,” “seek” and similar expressions are intended
to identify forward looking statements. These statements involve known and
unknown risks, which may cause Good Times’ actual results to differ materially
from results expressed or implied by the forward looking statements. These
risks include such factors as the uncertain nature of current restaurant
development plans and the ability to implement those plans, delays in
developing and opening new restaurants because of weather, local permitting or
other reasons, increased competition, cost increases or shortages in raw food
products, and other matters discussed under the “Risk Factors” section of Good
Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012
filed with the SEC. Although Good Times may from time to time voluntarily
update its forward looking statements, it disclaims any commitment to do so
except as required by securities laws.

Contact:

Good Times Restaurants Inc.
Boyd E. Hoback, 303-384-1411
President and CEO
or
Christi Pennington, 303-384-1440
Executive Assistant
 
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