Einstein Noah Celebrates National Bagel Day with Freebie for Bagel Fans

  Einstein Noah Celebrates National Bagel Day with Freebie for Bagel Fans

  Stop by your local Einstein Bros.® Bagels or Noah’s New York Bagels® for a
       FREE bagel and shmear with any size coffee or espresso purchase

Business Wire

LAKEWOOD, Colo. -- February 4, 2013

Einstein Bros.® Bagels and Noah’s New York Bagels® is celebrating National
Bagel Day this Saturday, February 9. In honor of its favorite holiday,
Einstein Bros. and Noah’s® will be offering a FREE bagel and shmear to
customers that purchase any size coffee or espresso. An Einstein Bros. Bagels
and a freshly brewed cup of Darn Good Coffee® make the perfect pair any time
of day.

9-Grain Bagel and Shmear (Photo: Business Wire)

9-Grain Bagel and Shmear (Photo: Business Wire)

“As a bagel company, we are excited about National Bagel Day and in
celebration, we are pleased to offer bagel lovers one of our delicious, fresh
baked bagels, which is the perfect complement to a cup of our premium coffee,”
commented Jeff O’Neill, chief executive officer of Einstein Noah Restaurant
Group. “Here at Einstein Bros. you do not have to settle for either a great
bagel or a great cup of coffee because we offer both at a great value and over
20 different varieties, including our latest addition – our Super Grains
bagels that are packed with whole grain goodness to help power your day. We
are proud to provide the perfect meal in one stop.”

The promotion will last all day on Saturday, February 9, at participating
locations or until supplies last.

Einstein Bros. and Noah’s Bagels diverse menu offerings include its famous
freshly baked bagels, freshly prepared signature sandwiches, Super Grains
bagels, Smart Choice menu selections, hearty soups, delicious sweets and
bottomless artisan roasted coffee.

Hours of operation for most locations are Monday through Friday 5:30 a.m. to
5:00 p.m. and Saturday and Sunday from 5:30 a.m. to 4:00 p.m. For a location
nearest you, please visit www.einsteinbros.com or www.noahs.com, and find us
on Facebook and Twitter.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual
restaurant industry that operates and licenses locations primarily under the
Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises
locations under the Manhattan Bagel® brand. The Company's retail system
consists of over 800 restaurants in 39 states and the District of Columbia. It
also operates a dough production facility. The Company's stock is traded on
the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional

Follow Einstein Bros on: Facebook | Twitter

Follow Noah’s New York Bagels on: Facebook | Twitter

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Kristina Jorge, 646-277-1234,
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