Burson-Marsteller Appoints David Zitlow to Lead Healthcare Practice in the
Lisa Davidson Named U.S. Deputy Chair
NEW YORK -- February 4, 2013
Burson-Marsteller, a leading global public relations and communications firm,
announced today that it has appointed David Zitlow as U.S. Chair of the
Healthcare Practice and Lisa Davidson as U.S. Deputy Chair. As a member of the
agency’s U.S. leadership team, Zitlow will report to Burson-Marsteller U.S.
CEO Dave DenHerder and continue to work with Helene Ellison, Global Chair of
Healthcare, to provide seamless delivery of healthcare expertise worldwide.
“David and Lisa both have extensive experience and proven track records of
success,” said DenHerder. “I am confident that their depth of knowledge and
leadership will ensure that our healthcare clients receive best-in-class,
results-oriented communications counsel.”
Zitlow, who is based in Chicago, joined Burson-Marsteller in November 2012 to
lead the healthcare teams in the West and Midwest regions. Most recently, he
was the chief marketing and communications officer for Cord Blood Registry
(CBR), the global leader in stem cell preservation. Davidson has led
Burson-Marsteller’s New York healthcare team since joining the firm in 2009.
She has been instrumental in recruiting and developing talent and expanding
the firm’s client base in the U.S. and globally.
“Given the rapidly evolving healthcare marketplace, we have made a commitment
to attract and maintain the best talent in the industry. I look forward to
working with Dave and our other regional practice chairs on continuing to
build the strongest globally-integrated practice in the industry,” said
Ellison. “Dave has great depth of experience in the U.S. healthcare market and
is a strong addition to our global team.”
Burson-Marsteller’s healthcare practice has experienced continued growth in
the last four years from both new and existing clients across the
pharmaceutical, biotech, medical device, provider and policy sectors.
Zitlow brings to Burson-Marsteller more than 20 years of diverse experience in
healthcare marketing and public relations. As a corporate officer for CBR, he
was responsible for directing all aspects of the company’s corporate
communications function; leading the marketing strategy for both consumers and
healthcare professionals; repositioning the brand; managing regulatory
inquiries; and leading the formation of the industry’s trade association.
Prior to CBR, Zitlow was executive vice president and healthcare practice
leader at GolinHarris, where he developed and led relationships with several
major clients. During his five-year tenure, he doubled the size and scope of
the practice, in part by building integrated multi-agency teams.
Zitlow also spent several years with Manning, Selvage & Lee, where he led
teams that launched several “new-to-the-world” consumer and prescription
healthcare products on behalf of Fortune 100 companies. Earlier in his career,
he held business development and marketing positions at both Abbott
Laboratories and McDonald’s Corporation.
Zitlow holds a master’s degree in Integrated Marketing from Northwestern
University and earned an undergraduate degree in Political Science and Spanish
from DePauw University.
Davidson has nearly two decades of strategic health communications experience.
Prior to joining Burson-Marsteller, Davidson spent nearly 17 years at Porter
Novelli, where she was partner and led the New York Healthcare Practice.
There, Davidson advised a range of top pharmaceutical companies on both
domestic and international communications issues and programs in a diverse
number of product and disease categories and geographies. Davidson started her
public relations career at Edelman.
Davidson earned her Bachelor of Arts degree in English from Vassar College in
Burson-Marsteller, established in 1953, is a leading global public relations
and communications firm. It provides clients with strategic thinking and
program execution across a full range of public relations, public affairs,
reputation and crisis management, advertising and digital strategies. The
firm’s seamless worldwide network consists of 73 offices and 85 affiliate
offices, together operating in 110 countries across six continents.
Burson-Marsteller is a unit of WPP, the world’s leading communications
services network. For more information, please visit bm.com.
Paul Cordasco, 212-614-4522
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