EA Announces TMi Trivia for iPhone, iPad and iPod touch

  EA Announces TMi Trivia for iPhone, iPad and iPod touch

 Innovative Social Game Dynamically Creates Personalized Trivia Content From
                      Players and Popular Media Channels

Business Wire

REDWOOD CITY, Calif. -- February 1, 2013

Electronic Arts Inc. (NASDAQ:EA) announced today that it will be releasing a
new, personalized and content-rich trivia game, TMi Trivia, later this spring.
Making its debut exclusively on iPhone, iPad and iPod touch, the pop
culture-driven trivia game will provide players with fresh content that
directly targets each player’s individual interests. Designed to showcase the
very latest in pop culture and current events including music, TV, movies,
celebrity gossip, fashion, technology and more, TMi Trivia creates new trivia
questions daily based on what’s hot on the web. EA is partnering with major
media partners Variety, SPIN, Celebuzz, and Fanhattan to deliver exciting,
fresh content. Additional brands and partners will be added following the
worldwide launch of the game.

To further personalize the game experience, TMi Trivia’s  daily updated
content offers players a chance to answer fun questions about themselves,
their friends, and their mutual shared interests. The tailor-made content is
generated by utilizing players’ iTunes and Facebook profiles to create
questions exclusively about and for the player.

"There are three things that make TMi Trivia revolutionary," said Jon Dean,
Vice President and Executive Producer at EA All Play. "Firstly, our questions
are fun because they are about topics you know and love, including music, TV,
and movies. Secondly, TMi Trivia is a connected, social game, so the questions
are always fresh and relevant. Finally, the game is personalized and adapted
based on your interests and your friends’ interests. The more you play, the
more the game gains intelligence of what you like, and it delivers content
based on your past playing habits.”

Up to five players can compete in asynchronous rounds, answering questions
against the clock on the same subject, aiming to get the highest score. The
higher the score, the more badges, achievements, and weekly jackpots can be
won, all of which can be shared via Facebook Connect.

TMI Trivia will be free to download* and is launching in the Canada App Store
next week. The game will be rolled out worldwide later this spring.

Electronic Arts has a solid reputation for its pioneering and market
leadership in mobile gaming.For more information about EA’s mobile games,
please visitwww.EAMobile.com, join us on Facebook
atwww.facebook.com/EAMobileor follow us on Twitter
atwww.twitter.com/EAMobile. For the latest news on TMI Trivia, visit the
game’s Facebook page at https://www.facebook.com/TMItrivia. Assets for the
game are available at http://info.ea.com.

*wireless fees may apply

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is
a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the
property of their respective owners and used with permission. iPhone, iPod
touch and iPad are trademarks of Apple Inc. App Store is a service mark of
Apple Inc. Facebook is a registered trademark of Facebook, Inc. All other
trademarks are the property of their respective owners.

Contact:

Electronic Arts Inc.
Lauren Svensson, 650-628-3138
Senior Publicist
lsvensson@ea.com
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
 
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