SANY America Teams With Tommy Baldwin Racing to Sponsor NASCAR Sprint Cup Series

SANY America Teams With Tommy Baldwin Racing to Sponsor NASCAR Sprint Cup Series 
PEACHTREE CITY, GA -- (Marketwire) -- 02/01/13 --  SANY America is
pleased to announce its first-ever primary sponsorship of a car in
the NASCAR Sprint Cup Series. This year, the company is partnering
with Tommy Baldwin Racing (TBR) to serve as the primary sponsor of
driver Dave Blaney's No. 7 Chevrolet SS for 14 NASCAR Sprint Cup
Series events, and as the associate partner for 22 races. Aligning
with the nation's fastest growing sport presents a unique opportunity
to introduce millions of racing enthusiasts to the SANY brand. 
"We're excited to start this venture with Tommy Baldwin Racing and
NASCAR," said Kyle Nape, vice president of global sales and marketing
at SANY America. "Many of our customers are NASCAR fans, so this
partnership is a great way for us to get our name out there. We're
looking forward to a great season with a great team." 
SANY America is the American subsidiary of China construction
equipment manufacturer SANY Heavy Industry Co. Ltd., the
sixth-largest manufacturer of heavy construction equipment in the
world. SANY America has been doing business in the U.S. since 2007
and moved into its North American headquarters and manufacturing
facility in 2011, in Peachtree City, Georgia. SANY America has
focused on specific products for North America, as well as developing
global research and development platforms. Products sold in North
America include crawler cranes, rough terrain cranes, port equipment
and crawler excavators, all of which use world renown global
components. 
"SANY America chose to partner with NASCAR and TBR as it continues to
strengthen our commitment to North America and our growing customer
base," said Kirk Erlinger, director of sales and dealer development
for SANY America. "We continue to expand our footprint in North
America and want to be able generate more excitement with our
company. Being a part of NASCAR and TBR does exactly that." 
Baldwin is excited about opportunities that lie ahead for both
companies. "As an organization, we're proud to have brought a new
'Global 500' company into NASCAR," he said. "Both TBR and SANY
America are achieving a milestone together. We look forward to being
able to show them great benefits that a NASCAR sponsorship can
offer." 
In the NASCAR Sprint Cup Series, SANY America will be the primary
sponsor of the No. 7 car, which is an honor because the car is a
tribute to TBR team owner Tommy Baldwin Jr.'s late father, Tom
Baldwin Sr. A legendary NASCAR Modified driver, Baldwin's father
sported the number 7NY throughout his career. Working on his father's
cars is how Baldwin got his start in racing, and ultimately led him
into NASCAR's elite series.  
Driving the No. 7 car full-time for the third consecutive year,
Blaney joined TBR in 2010. In 2011, his first full season with Tommy
Baldwin Racing, Blaney earned the team's best finish and tied his
career-best result with a third-place finish at Talladega
Superspeedway. 
The No. 7 SANY-branded car features a large rendition of the SANY
brand logo on the hood of the car, and the word SANY emblazoned in
red on the rear sides, trunk and roof. The company name "SANY" comes
from the English pronunciation of the Chinese characters that mean
"three ones." The three ones refer to the three primary goals in the
corporate vision: "To build a first-class enterprise, to foster
first-class employees, and to make first-class contributions to
society." The SANY brand mark incorporates these three core
principles with three interlocking numeral "1" symbols. The three
numerals point outside the circle to infinite space that represents
great possibilities. SANY's motto is "Quality Changes the World." The
SANY brand will also appear on the No. 7 car's tractor trailer,
driver's suit and pit shirts. 
About Tommy Baldwin Racing
 NASCAR Sprint Cup Series (NSCS) crew
chief Tommy Baldwin formed Tommy Baldwin Racing (TBR) in 2009.
Baldwin utilized a declining economy to open a NSCS team with a
stringent budget. Based in Mooresville, N.C., the team worked to
build to full-time competition, and by the 2011 season, the team's
third season, TBR competed in every race and locked the No. 36
Chevrolet in the top-35 in NSCS Owner Points. For more information on
Tommy Baldwin Racing, visit www.tommybaldwinracing.com. 
SANY is a global leader in the manufacture and sale of hoisting
equipment (crawler, truck, rough-terrain and all-terrain cranes),
concrete machines (concrete pumps, placing booms, mixer trucks and
batching plants), road machinery (motor graders, rollers, pavers and
asphalt batching plants), port equipment (container reach stackers,
empty-container handlers, heavy forklifts and gantry cranes),
excavators, mining equipment (rigid haul trucks, road headers, mining
vehicles, longwall systems and continuous miners), pile-driving
machinery and wind turbines. SANY America Inc. sells, distributes and
supports crawler cranes from 110 to 550 U.S. tons, rough-terrain
cranes from 40 to 85 tons, hydraulic excavators from 7.5 to 33.5
tons, port reach stackers with maximum lift of 99,200 pounds, and
empty-container handlers with maximum load of 19,850 pounds. SANY
America has an operations, assembly and research and development
center in Peachtree City, Georgia. For more information, visit
www.sanyamerica.com. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218137 
Media Contact:
SANY America Inc.
Joe Hanneman
Director of Marketing
678-251-2853
jhanneman@sanyamerica.com 
 
 
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