PITOOEY! CEO Appears in Radio Interview to Promote the Release of the App in the Apple iTunes App Store (changing its name from

 PITOOEY! CEO Appears in Radio Interview to Promote the Release of the App in
   the Apple iTunes App Store (changing its name from White Dental Supply)

PR Newswire

PHOENIX, Feb. 1, 2013

PHOENIX, Feb. 1, 2013 /PRNewswire/ --PITOOEY! (OTCBB: WITD) ("The Company")
CEO Jacob DiMartino appeared on the North Scottsdale Chamber of Commerce's
weekly radio program on 1100 KFNX to discuss the success of Choice One Mobile,
Inc. a subsidiary of "The Company" and to promote the exciting release of the
PITOOEY!™ mobile app in the Apple iTunes App Store on January 28^th. Mr.
DiMartino emphasized the powerful trend towards more widespread mobile usage
by consumers and illustrated how PITOOEY!™ is in the optimum position to
capitalize on this trend with the release of the mobile application.

In the interview, Mr. DiMartino expressed his excitement for the future of
PITOOEY!™ "[PITOOEY!] is the app that you're going to use when you are ready
to spend money in the next 30 minutes. It allows consumers to profile
themselves, and it gives every business out there, even the little guy, an
opportunity to market their products. It allows businesses to communicate with
consumers on a level that we have never seen before."

Further on in the interview, Mr. DiMartino describes the challenges
encountered in the social and mobile marketing space and how PITOOEY!™
overcomes these hurdles to help its partners succeed. He also delves further
into the functionality of the PITOOEY!™ app, summarizing its impact by saying,
"There is nothing out there like it. PITOOEY!™ changes how businesses and
consumers interact by giving more control to the consumer, which in turn
creates better results for the business."

To listen to the interview in its entirety, go

To download the app, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.pitooey.com.

About White Dental Supply, Inc.

The name of White Dental Supply, Inc. will change to PITOOEY!, Inc. effective
February 7, 2013. White Dental Supply is an Internet marketing company that
leverages its proprietary technology to assist companies in establishing and
developing a presence on the Internet. The company's offerings come from two
distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY!™
Mobile. Choice One Mobile offers various services regarding content creation,
search engine optimization, social media management, and mobile platform
optimization using "Mobile Caviar". PITOOEY!™ is a cloud-based, comprehensive,
searchable database for text message Business-to-Consumer offers. On the
PITOOEY! platform, a partner may upload messages into the database, which
users "pull" according a profile based on the consumer's interests, previous
purchases, current location, etc. PITOOEY!™ provides a service to users, as
well as an engagement tool for businesses.

For more information, please visitwww.Pitooey.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. All statements regarding our
expected future financial position, results of operations, cash flows,
financing plans, business strategy, products and services, competitive
positions, growth opportunities, plans and objectives of management for future
operations, as well as statements that include words such as "anticipate,"
"if," "believe," "plan," "estimate," "expect," "intend," "may," "could,"
"should," "will," and other similar expressions are forward-looking
statements. All forward-looking statements involve risks, uncertainties and
contingencies, many of which are beyond our control, which may cause actual
results, performance, or achievements to differ materially from anticipated
results, performance, or achievements. We are under no obligation to (and
expressly disclaim any such obligation to) update or alter our forward-looking
statements, whether as a result of new information, future events or

White Dental Supply, Inc. Contact:
Investor Relations


Website: http://www.pitooey.com
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