PNI Digital Media and Aperion Create Rich Libraries of Themes for Photo Gifts

PNI Digital Media and Aperion Create Rich Libraries of Themes for Photo Gifts 
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 02/01/13 -- PNI
Digital Media (TSX:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for
retailers, announced it has partnered with market leader Aperion Inc.
to build rich libraries of dynamic themes and designs that can be
used as part of the PNI Digital Media Platform. 
Aperion is a small boutique design house which creates some of the
industry's most notable photo cards, stationery and business products
designs. Aperion's best in-class products are sold through retailers
all over the world, making Aperion one of the largest providers of
themes and designs for the photo market space. As a design innovator,
Aperion has created more than 250,000 designs, including several 
thousand only available to PNI retailers. Because they offer so many
art-worthy designs, Aperion is able to cater to all design ideals
with a goal of offering products that not only preserve and share
memories of life's milestones, but also reveal an individual's own
personal style.  
"Libraries of unique, compelling creative themes and designs are
great ways for our retailer partners to capitalize on the consumer
demand for customized products," said Kyle Hall, Chief Executive
Officer of PNI Digital Media. "By partnering with Aperion, along with
other solutions on our Platform already, PNI can offer retailers a
diverse ecosystem of consumer creativity and choice. We plan on
utilizing the Aperion designs within multiple product families
including photobooks, cards and calendars. Unique content is key to
driving up the average order value."  
About PNI Digital Media - PNI Digital Media operates the PNI Digital
Media Platform, which provides transaction processing and order
routing services for major retailers. The PNI Digital Media Platform
connects consumer-ordered digital content, whether from online,
in-store kiosks, desktop software or mobile phones, with retailers
that have on-demand manufacturing capabilities for the production of
personalized products such as photos, photo books, photo calendars,
business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their
thousands of locations worldwide.  
Further information on our company can be found at www.pnimedia.com.  
The statements that are not historical facts contained in this
release are forward-looking statements that involve risks and
uncertainties. PNI Digital Media's actual results could differ
materially from those expressed or implied by such forward-looking
statements. Factors that could cause or contribute to such
differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of
customers to continue marketing the online solution, competition,
general economic conditions, foreign exchange and other risks
detailed in the Company's annual report and other filings. Additional
information related to the Company can be found on SEDAR at
www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml.
The information contained herein is subject to change without notice.
PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein. 
The TSX has neither approved nor disapproved the information
contained in this release. PNI Digital Media relies upon litigation
protection for "forward-looking" statements. 
PNI Digital Media is a registered trademark of PNI Digital Media Inc.
All other trademarks are property of their respective owners.  
Neither the TSX nor its Regulation Services Provider (as that term is
defined in the policies of the TSX) accepts responsibility for the
adequacy or accuracy of this release. 
Contacts:
PNI Digital Media Inc.
Investor Relations and Press Contact:
Simon Cairns
866-544-4881
ir@pnimedia.com
www.pnimedia.com