Strategy Analytics: Apple Becomes Largest Mobile Phone Vendor in United States in Q4 2012

  Strategy Analytics: Apple Becomes Largest Mobile Phone Vendor in United
  States in Q4 2012

Business Wire

BOSTON -- February 1, 2013

February 1, 2013 – According to the latest research from Strategy Analytics,
mobile phone shipments grew 4 percent annually to reach 52 million units in
the United States during the fourth quarter of 2012. Apple became the number
one mobile phone vendor for the first time ever, capturing a record 34 percent
market share.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Mobile phone shipments
grew 4 percent annually from 50.2 million units in Q4 2011 to 52.0 million in
the United States in Q4 2012. The growth was driven by robust demand among
consumers for 4G smartphones and 3G feature phones. However, despite a solid
fourth-quarter performance, the US mobile phone market had previously
contracted 16 percent for the first three quarters of 2012 due to economic
uncertainty and tighter carrier upgrade policies. As a result, US mobile phone
shipments fell 11 percent from 186.8 million units in 2011 to 166.9 million in

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate
Apple shipped 17.7 million mobile phones for a record 34 percent share of the
United States market in the fourth quarter of 2012. This was up sharply from
12.8 million units shipped and 25 percent share in Q4 2011. Apple has become
the number one mobile phone vendor by volume in the United States for the
first time ever. Apple’s success has been driven by its popular ecosystem of
iPhones and App Store, generous carrier subsidies, and extensive marketing
around the new iPhone 5 model. Samsung shipped 16.8 million mobile phones in
the United States, for 32 percent share, during Q4 2012. This was a good
performance from Samsung, as its market share rose 5 points from 27 percent a
year earlier, but it was not enough to hold off a surging Apple. Samsung had
been the number one mobile phone vendor in the US since 2008, and it will
surely be keen to recapture that title in 2013 by launching improved new
models such as the rumored Galaxy S4.”

Linda Sui, Analyst at Strategy Analytics, added, “LG remains the third largest
player in the US mobile phone market. We estimate LG shipped 4.7 million
mobile phones for 9 percent share of the United States market in Q4 2012,
dipping from 6.9 million units and 14 percent share a year earlier. LG
struggled to compete with an Apple and Samsung onslaught in the high-growth
smartphone sub-category last year, but LG will be aiming to fight back this
year with new and improved models like the Optimus G 4G LTE with Android.”

Exhibit 1: United States Mobile Phone Vendor Shipments and Market Share in Q4
                                   2012 ^1

United States Mobile Phone
Shipments (Millions of        Q4 '11    2011      Q4 '12    2012
Apple                         12.8      29.7      17.7      43.7
Samsung                          13.5         52.3         16.8         53.0
LG                               6.9          30.5         4.7          20.5
Others                        17.1      74.3      12.8      49.7
Total                         50.2      186.8     52.0      166.9
United States Mobile Phone    Q4 '11    2011      Q4 '12    2012
Marketshare %
Apple                            25.4%        15.9%        34.0%        26.2%
Samsung                          26.9%        28.0%        32.3%        31.8%
LG                               13.7%        16.3%        9.0%         12.3%
Others                        34.0%     39.8%     24.6%     29.8%
Total                         100.0%    100.0%    100.0%    100.0%
Total Growth                  0.0%      1.9%      3.6%      -10.7%
Year-over-Year %

The full report, North America Handset Vendor Market Share: Q4 2012, is
published by the Strategy Analytics Wireless Device Strategies (WDS) service,
details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The
company is headquartered in Boston, USA, with offices in the UK, France,
Germany, Japan, South Korea, India and China. Visit
for more information.

^1 Numbers are rounded. The “mobile phone” market refers to the grand total of
all smartphone shipments and all feature phone shipments combined.


Strategy Analytics
Neil Shah, +1 617-614-0727
Neil Mawston, +44 1908 423 628
Linda Sui,
+1 617-614-0735
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