Colgate-Palmolive Partners with the Children’s Health Fund to Launch New
Black History Month Campaign Encouraging Healthy Lifestyles
NEW YORK -- February 1, 2013
In recognition of Black History Month, Colgate-Palmolive has partnered with
the Children’s Health Fund to launch its “Honor Your Past. Treasure Your
Beginning now through March 15, families will be empowered to celebrate their
heritage by working towards a healthier future with free health and wellness
tips online. By logging onto www.Colgate.com/Treasure, visitors will be
encouraged to share these tips via Facebook, Twitter or Google+. For every tip
shared, Colgate will donate $1.00 to the Children’s Health Fund.^
"Colgate remains committed to improving the health and well-being of our
consumers,” said Carla Kelly, General Manager, U.S. Multicultural Marketing,
Colgate-Palmolive. "As a long standing supporter of the Children's Health
Fund, we’re proud to join forces to celebrate Black History Month by
empowering African American families to adopt healthier lifestyles."
The donations raised through online participation will directly benefit the
Children’s Health Fund mission to providing health care to some of the
nation’s most disadvantaged children in rural and urban communities. With 50
mobile medical and dental clinics, the Children’s Health Fund national network
has brought health care services to 350,000 children to date.
“We are excited to partner with Colgate this Black History Month, for we share
the common goal of improving family health throughout the U.S.,” said Karen
Redlener, Executive Director of the Children’s Health Fund. “Busy families
often need extra support to lead a healthy lifestyle, and this new campaign
encourages consumers to share and discuss healthy tips with loved ones, while
also supporting our organization’s work.
For more information and to participate, please visit
No purchase required. Purchase will not increase donation amount.
Between January 30 and March 15, Colgate-Palmolive Company will donate
 $1.00 to the Children’s Health Fund for every wellness tip posted on
Colgate.com/treasurethat is shared on Facebook, Twitter or Google+, for
a minimum donation of $25,000 and a maximum donation of $40,000.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on oral care, personal care, home care and pet nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world, under such internationally recognized brand names as
Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos,
Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as
Hill's Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at
www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®,
Colgate's global oral health education program, please visit
About Children’s Health Fund
Founded in 1987 by singer/songwriter Paul Simon and pediatrician/advocate
Irwin Redlener, M.D., to bring health care to homeless children in New York
City, today Children’s Health Fund provides health care for children living in
poverty across America. In addition to fixed-site clinics, Children’s Health
Fund supports a fleet of 50 mobile clinics, including dental and mental health
vehicles, that bring comprehensive health care to children in hundreds of
locations across the country. Over the past 25 years, the organization has
provided three million health care visits for disadvantaged children, often in
places where doctors, dentists, and other health care providers are in short
supply. For more information about Children’s Health Fund, visit
Teresa Lyles Holmes, 212-219-7239
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