Betsson AB: Betsson Launches First Social Game

  Betsson AB: Betsson Launches First Social Game

Business Wire

STOCKHOLM -- February 1, 2013

Betsson AB’s (STO:BETSB) operational subsidiary is today launching its first
mobile social game with the announcement of ‘MyFootball ConnectTM’, in
partnership with OneUp Games, a Florida-based social sports gaming company.
‘MyFootball ConnectTM’ allows players to compete against their friends during
live football matches in a bingo style game. Delivering unique gameplay with a
blend of skill and luck, the game features achievements, leaderboards and game
room chat, combining to provide a fully engaged and social experience.
Currently the app provides live matches from the Premier League but this will
be expanded to cover other major football leagues and competitions in the near
future. The app is available in the Apple Appstore now with Android and
Facebook native apps coming soon.

Magnus Silfverberg, CEO of Betsson AB comments: “This is an interesting new
segment for our operational subsidiaries and we want to learn more about its
potential. We are very excited about this new product and the partnership with

Betsson does not expect the social game to generate any substantial revenues
during 2013.

Betsson AB’s Core Business consists ofowning and administering shareholdings
in companies which, themselvesor through partners, offer gaming to the end
users via the internet. Betsson AB owns Betsson Malta which operates gaming to
the end users either through theirown websitesor through partnerships.
Betsson Malta offers Poker, Casino, Sportsbook, Scratch Cards, Bingo and
Games. The customerscome primarily from the Scandinavian countries and other
parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List,

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Betsson AB (publ)
Magnus Silfverberg
CEO and President
Phone: +46 (0)8 506 403 00
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