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MAZDA ANNOUNCES JANUARY SALES RESULTS



                    MAZDA ANNOUNCES JANUARY SALES RESULTS

PR Newswire

IRVINE, Calif., Feb. 1, 2013

IRVINE, Calif., Feb. 1, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today reported January U.S. sales of 21,319 vehicles, representing a
decrease of 11.2 percent versus last year.

Key January sales notes:

  o Mazda CX-5 achieved second-best month ever with 5,244 vehicles sold.
  o Mazda3 hits second best January sales since its launch in 2003 with 8,074
    vehicles. SKYACTIV®^^1 TECHNOLOGY accounted for 74.0 percent of Mazda3
    sales in January.
  o Mazda5 records best January sales ever with an increase of 61.4 percent
    year-over-year totaling 1,880 vehicles sold.
  o In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for January
    (comprised of the all-new 2014 Mazda6, CX-5 and certain models of Mazda3)
    account for 56.0 percent of the company's total sales for the month.
  o The all-new 2014 Mazda6 began sales in January with 666 vehicles. The
    second model to launch with the full suite of SKYACTIV TECHNOLOGY and the
    new 2.5L SKYACTIV-G engine, dealers cannot carry enough inventory to
    satisfy demand at this point.
  o January 2013 marked the best January month of sales for CX-9, accounting
    for a 1.4 percent increase YOY and a total of 2,116 units sold.

Mazda Motor de Mexico (MMdM) reported January sales of 2,023 vehicles, down
22.0 percent versus June of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center
at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting
The News Market at www.thenewsmarket.com/mazda. 

^1  SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

          Month-To-Date                      Year-To-Date
          Jan     Jan     %         % MTD    Jan     Jan     %         % YTD
          2013    2012    Change    DSR      2013    2012    Change    DSR
Mazda2    1,543   3,030   (49.1)%   (51.1)%  1,543   3,030   (49.1)%   (51.1)%
Mazda3    8,074   9,200   (12.2)%   (15.7)%  8,074   9,200   (12.2)%   (15.7)%
Mazda5    1,880   1,166   61.2%     54.8%    1,880   1,166   61.2%     54.8%
Mazda6    2,147   4,929   (56.4)%   (58.2)%  2,147   4,929   (56.4)%   (58.2)%
MX-5      315     306     2.9%      (1.2)%   315     306     2.9%      (1.2)%
Miata
RX-8      -       18      (100.0)%  (100.0)% -       18      (100.0)%  (100.0)%
CX-5      5,244   -       N/A       N/A      5,244   -       N/A       N/A
CX-7      -       3,125   (100.0)%  (100.0)% -       3,125   (100.0)%  (100.0)%
CX-9      2,116   2,087   1.4%      (2.7)%   2,116   2,087   1.4%      (2.7)%
Tribute   -       135     (100.0)%  (100.0)% -       135     (100.0)%  (100.0)%
Total
Vehicles
CARS      13,959  18,649  (25.1)%   (28.1)%  13,959  18,649  (25.1)%   (28.1)%
TRUCKS    7,360   5,347   37.6%     32.1%    7,360   5,347   37.6%     32.1%
TOTAL     21,319  23,996  (11.2)%   (14.7)%  21,319  23,996  (11.2)%   (14.7)%
MEMO:
IMPORT    12,478  13,720  (9.1)%             12,478  13,720  (9.1)%
CAR
IMPORT    7,360   5,212   41.2%              7,360   5,212   41.2%
TRUCK
IMPORT    19,838  18,932  4.8%               19,838  18,932  4.8%
TOTAL
DOMESTIC  1,481   4,929   (70.0)%            1,481   4,929   (70.0)%
CAR
DOMESTIC  -       135     (100.0)%           -       135     (100.0)%
TRUCK
DOMESTIC  1,481   5,064   (70.8)%            1,481   5,064   (70.8)%
TOTALS
Selling   25      24                         25      24
Days

 

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric
Booth, Mazda North American Operations, +1-949-727-6144
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