/C O R R E C T I O N -- Hyundai Motor America/

                /C O R R E C T I O N -- Hyundai Motor America/

PR Newswire

COSTA MESA, Calif., Jan. 31, 2013

In the news release, The Flaming Lips And Hyundai Produce Epic Super Bowl Ad,
issued 31-Jan-2013 by Hyundai Motor America over PR Newswire, we are advised
by the company that the 1st paragraph, last sentence, the link embedded into
www.Hyundai.com was not live at the time of distribution. The link is now live
and the song is now available for download. The complete, corrected release
follows:

  The Flaming Lips And Hyundai Produce Epic Super Bowl Ad

    Legendary Rock Band Develops Exclusive Track Available for Free Download
    at Hyundai.com

COSTA MESA, Calif., Jan. 31, 2013 /PRNewswire/ --Building on a tradition of
musical collaborations, Hyundai has partnered with legendary alternative rock
band, The Flaming Lips, to create a one-of-a-kind song to serve as the rock
anthem for its new Super Bowl XLVII commercial, "Epic PlayDate." The new track
"Sun Blows Up Today" will be featured as a digital bonus track on the band's
newest album, The Terror, slated for release this April. Prior to its
television debut during the Super Bowl, "Sun Blows Up Today" is available
starting today for free download to the first 100,000 fans at
www.Hyundai.com.

(Photo: http://photos.prnewswire.com/prnh/20130131/LA52328)

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

The new 60-second spot, "Epic PlayDate," airs during the highly anticipated
pre-kick time slot and features the all-new seven-passenger Santa Fe,
available in dealerships this Spring. The ad takes viewers on an unforgettable
journey with the Santa Fe as a key player, packing in fun for the whole
family. The Flaming Lips co-star as "one of the family" and partake in various
activities that pay homage to signature band references such as giant floating
balloon balls, robot costumes, clouds of confetti and more. View the spot
here: http://www.youtube.com/watch?v=RnuTO0z_Tcs. Creative was developed by
Hyundai's agency of record, INNOCEAN USA, and directed by Jody Hill.

"'Sun Blows Up Today' perfectly captures the rebellious, playful spirit of the
parents and communicates the celebration of pure family fun," said Steve
Shannon, vice president, Marketing, Hyundai Motor America. "A true musical
collaboration in the making, we are thrilled with the end result. The Flaming
Lips are masters of reinvention and their unique alternative rock music
appeals to our target Santa Fe buyer – young-at-heart parents and families
looking for a vehicle to celebrate life's unforgettable moments. The all-new
seven-passenger Santa Fe is not just another crossover – its bold design,
powerful engine and host of high function features make it the stand out model
in its class."

"Sun Blows Up Today" is also currently available for sale on iTunes and is the
featured instant grab track. In addition, a lyric video on the new single can
be viewed here: http://www.youtube.com/watch?v=IwU-23sGeg4.

"We are thrilled to be part of this cutting-edge campaign which perfectly
reflects the symbiotic relationship between rock 'n' roll and advertising,"
said Lori Feldman, senior vice president, Brand Partnerships and Music
Licensing, Warner Bros. Records. "In this case, both teams recombined their
collective visions into one cohesive, modern and ultimately fun approach to
the creative. This is collaborative brand partnership at its best."

"From the beginning concepting stages of 'Epic PlayDate,' we knew we wanted to
partner with a band that was truly iconic and culturally relevant for the
Hyundai consumer," said Greg Braun, executive creative director at INNOCEAN
USA. "The Flaming Lips are revered by fans for their originality,
authenticity, and sheer artistic innovation. These qualities are true to
Hyundai's brand and the reason why this collaboration made so much sense."

The Flaming Lips are renowned for their psychedelic alternative rock,
one-of-a-kind live events, and numerous collaborative projects with everyone
from Pete Townshend and Chris Martin to Ke$ha and Yoko Ono. The band has been
nominated for seven Grammy Awards and won three, including two for Best Rock
Instrumental Performance. The Flaming Lips songs have garnered mainstream
appeal and visibility appearing on many soundtracks, yet they remain an
insider's band, with a rabid cult following. Well into their third decade, the
band continues on, stronger than ever, playing in festivals and packing
auditoriums around the world.

In addition to "Epic PlayDate," Hyundai has released three all-new Super Bowl
commercials in advance of the Big Game. View all five game day ads here:
http://www.youtube.com/hyundai.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at
www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

SOURCE Hyundai Motor America

Website: http://www.hyundainews.com
Contact: Chris Hosford, +1-714-965-3470, chosford@hmausa.com, or Jackie
Blackmore, +1-310-295-3302, jackie.blackmore@ketchum.com
 
Press spacebar to pause and continue. Press esc to stop.