Upfront Marketplace for Digital Video Programming to Feature New Content from AOL, Digitas, Google, Hulu, Microsoft Advertisting

  Upfront Marketplace for Digital Video Programming to Feature New Content
  from AOL, Digitas, Google, Hulu, Microsoft Advertisting and Yahoo!, as Well
  as 12 Other Leading Web Publishers

  IAB Unveils Complete Schedule for Weeklong Digital Content NewFronts Event

Business Wire

NEW YORK -- February 1, 2013

As smartphones, tablets, laptops, PCs and connected televisions increasingly
become go-to platforms for consumers to access their favorite video
entertainment, news and sports programing, the Interactive Advertising Bureau
(IAB), today revealed the schedule for the second annual Digital Content
NewFronts, which will be held April 29 through May 3 in New York City. This
weeklong series of presentations from digital content powerhouses promises to
entice marketing and ad agency executives to view the latest opportunities
available for brands to expand their consumer reach on digital platforms. IAB
is managing the logistics for this highly anticipated event.

The Digital Content NewFronts six founding media partners – AOL, Digitas,
Google, Hulu, Microsoft Advertising and Yahoo! – will host events that feature
native digital video content, alongside 12 other leading online publishers.
Top ad-supported digital video publishers were invited to present at the event
based on a survey conducted by the IAB among the top 200 ad agency media
buyers.

Presenting publishers range from top digital native players represented by the
founding partners, as well as some of the greatest networks in television
history, several of the world’s best-known print publishers, as well as a
select group of leading digital start-ups. In addition to AOL, Digitas,
Google, Hulu, Microsoft Advertising and Yahoo!, those on the slate to showcase
original programming include Alloy Digital, Blip, Buzzmedia, CBS Interactive,
Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital
Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather
Company and Zynga. Each partner will host and manage their own independent,
invitation-only event.

                                                                               
                 Monday,
                               Tuesday,       Wednesday,      Thursday,       Friday,
                 April 29                                                    
                               April 30       May 1           May 2           May 3
                  
    8:00AM-      Wall Street                                  Disney          Alloy
                               Hulu                                           Digital
    11:00AM      Journal                                      Interactive
                               Digital                                        Crackle at
    11:30AM-     The Weather
                               Broadcasting   Blip            Digitas         Sony
    5:30PM       Company                                                      Pictures
                               Group
                                                                              Television
    2:00PM       Microsoft                    Condé Nast
                 Advertising   AOL            Entertainment                   Buzzmedia
    -5:00PM
    6:00PM-                    CBS
                 Yahoo!                       Google          VEVO (6-8)      Zynga
    9:00PM                     Interactive
                                                                             

To learn more about the event, please visit
http://www.iab.net/digitalcontentnewfronts.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading
media and technology companies that are responsible for selling 86% of online
advertising in the United States. On behalf of its members, the IAB is
dedicated to the growth of the interactive advertising marketplace, of
interactive’s share of total marketing spend, and of its members’ share of
total marketing spend. The IAB educates marketers, agencies, media companies
and the wider business community about the value of interactive advertising.
Working with its member companies, the IAB evaluates and recommends standards
and practices and fields critical research on interactive advertising. Founded
in 1996, the IAB is headquartered in New York City with a Public Policy office
in Washington, D.C. For more information, please visit: www.iab.net.

Contact:

IAB Media Contact
Laura Goldberg, 347-683-1859
laura.goldberg@iab.net