s[edition] Launches Three New Works by Tracey Emin and Brings Digital Valentine to New York's Times Square

    s[edition] Launches Three New Works by Tracey Emin and Brings Digital
                     Valentine to New York's Times Square

PR Newswire

LONDON, February 1, 2013

LONDON, February 1, 2013 /PRNewswire/ --

Emin Public Appearance to Celebrate Love of NYC

Tracey Emin's series of neon works entitled "I Promise to Love You" to be
shown every night from 11:57pm - midnight throughout February 2013

Organized and Supported by the Times Square Advertising Coalition in
Partnership with Times Square

s[edition], the online platform for the world's most renowned contemporary
artists to sell their digital limited editions, brings celebrated British
artist Tracey Emin to Times Square throughout February.

"Every year I send valentines. This year I won't have to. Times Square will do
it for me," said Tracey Emin. The title is her promise to love NYC, as well as
individual promises to love one another.

The artwork, a dazzling visual valentine, will be shared with New Yorkers and
visitors as part of a synchronized program on over fifteen of the largest
digital displays in Times Square.

"I Promise to Love You", will premiere on February 1st and play throughout the
month as part of the "Midnight Moment", a presentation of the Times Square
Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring
these works to Times Square and they will all be available for sale
simultaneously and exclusively at http://www.seditionart.com.

"This is a pivotal moment for the awareness and appreciation of art in digital
format. We're thrilled that the Times Square Advertising Coalition and Times
Square Arts reached out to us and we look forward to supporting their
"Midnight Moment" program," said Robert Norton, CEO of s[edition].

s[edition] has also created a multi-channel social media campaign to engage
fans and provide people with an opportunity to win unique works by Tracey

The s[edition] blog - http://blog.seditionart.com/- will showcase photos of
valentines sharing a kiss in front of Tracey Emin's works in Times Square,
submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those
who take photos from 11:57 - midnight, with Tracey Emin's "I Promise to Love
You" in the background, will receive a Tracey Emin limited edition as well as
be entered to win the complete "I Promise to Love You" digital neon
collection, and signed copies of Tracey Emin's books, 'My Life in a Column' &
'Strangeland'. The winning photo will be chosen via crowd sourced voting. The
artist will also pose with fans in Times Square on February 13th, giving them
the chance to tag themselves on s[edition]'s Facebook page.

As one of the world's most celebrated contemporary artists, Tracey Emin's
moving series of digital neon works, "I Promise To Love You", is comprised of
six artworks around the theme of love. In this unique moving image, the
glowing words-made of digital neon lights-slowly spell themselves out, as if
being written by the invisible hand of Tracey herself. The gentle electric
pulsing of the text gradually builds into a searing, potent red, leaving the
viewer in no doubt about the power of love. Times Square, famous for its neon
lighting displays, is the perfect venue for the premiere of Emin's animation.

Alan High, Chairman of the Times Square Advertising Coalition and President &
General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said,
"Times Square is the world's best place to spread a message and our sign
operators are delighted to help Ms. Emin share her Valentine's Day message
with New York as part of our 'Midnight Moment'."

"Tracey Emin captures the vocabulary of neon that for so long defined Times
Square's signage," said Tim Tompkins, president of the Times Square Alliance.

s[edition] is the leading platform used by the world's most renowned
contemporary artists to offer their works in digital limited editions for
collectors to enjoy and display on connected devices and screens. s[edition]
offers everyone an easy, enjoyable and social way to experience collecting, at
affordable prices. The s[edition] platform allows members to follow artists,
browse, collect and sell works, send editions as gifts to friends, and build
their own collections. s[edition] offers works by Damien Hirst, Shepard
Fairey, Tracey Emin, Jenny Holzer, Yoko Ono, Elmgreen&Dragset and Bill Viola
among others. Founded by Robert Norton, former CEO of Saatchi Online, and
Harry Blain, the founder of Blain|Southern, the mission of s[edition] is to
provide greater access to the artworks of our time and to offer a wider
audience the opportunity to be able to enjoy and collect the works of today's
greatest living artists. http://www.seditionart.com

About the Artist

Tracey Emin was born in London in 1963, and studied at Maidstone College of
Art and the Royal College of Art, London. She often uses events from her own
life as inspiration for her art. Her work can be romantic, humorous, tragic,
angry, hard-hitting or hopeful, and is often animated by a playful wit.
Working across a wide range of media her body of work includes painting,
drawing, sculpture, video, installation, and needlework. In 2007 Emin
represented Britain at the 52nd Venice Biennale, was made a Royal Academician
and was awarded an Honorary Doctorate from the Royal College of Art, London, a
Doctor of Letters from the University of Kent and Doctor of Philosophy from
London Metropolitan University. In 2008 Emin's first major retrospective was
exhibited at the Scottish National Gallery of Modern Art, subsequently touring
to Malaga in 2008 and Bern in 2009. In 2010, Emin collaborated with Louise
Bourgeois on a suite of works on paper, entitled 'Do Not Abandon Me'. In 2011
the Hayward Gallery presented a major survey of the artist's work entitled
Love is What You Want and the same year she became the Royal Academy's
Professor of Drawing. In 2012 there was a solo exhibition of the artist's work
at Turner Contemporary, Margate, and a touring exhibition of her films was
organized by MALBA, Buenos Aires. Tracey Emin lives and works in London.

Times Square Advertising Coalition (TSAC) is a trade association comprised of
major advertisers, retailers, real estate firms, media companies and other
businesses involved in the outdoor sign industry in Times Square, along with
organizations representing Broadway and the community. Members of TSAC
include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor,
Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times
Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media
Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood
Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson


Times Square Arts, the public arts program of the Times Square Alliance,
presents leading contemporary art and performances in multiple forms and media
to more than 400,000 daily visitors to New York City's Times Square, making it
one of the highest profile public arts programs in the United States. Since
its inception, Times Square Arts has featured works by a diverse group of more
than four dozen prominent and emerging artists. Working in partnership with
cultural institutions and festivals, the program is further supported by
Rockefeller Brothers Fund and the Department of Cultural Affairs of NYC. Visit
http://www.TimesSquareNYC.org/artsfor more information. Follow us on Twitter:

SOURCE s[edition]

Contact: MEDIA CONTACT: Irene Kopitov +44-(0)20-7420-1700
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