Prime Instant Video to be the Exclusive Subscription Streaming Home for Carnival/Masterpiece Co-Production “Downton Abbey”

  Prime Instant Video to be the Exclusive Subscription Streaming Home for
  Carnival/Masterpiece Co-Production “Downton Abbey” on PBS

Subscription streaming of “Downton Abbey” — the most watched TV series of all
         time on Prime Instant Video — to become exclusive to Amazon

Business Wire

SEATTLE -- February 1, 2013

(NASDAQ: AMZN)—, Inc. today announced a content licensing agreement
with PBS Distribution that will make Prime Instant Video the exclusive
subscription home for streaming the Carnival/MASTERPIECE co-production
“Downton Abbey.” Seasons 1 and 2 of the award-winning series are currently
available on Prime Instant Video, and are the most watched TV seasons of all
time on the service. Beginning June 18, 2013, Prime Instant Video will be the
exclusive subscription service for streaming the all-new Season 3 of “Downton
Abbey”, and later this year, no digital subscription service other than Prime
Instant Video will offer any seasons of “Downton Abbey.”Prime Instant Video
will continue to be the exclusive subscription home through Season 4 and, if
produced, Season 5 of “Downton Abbey.”

“Our Prime customers have spoken—they can’t get enough of the MASTERPIECE
CLASSIC series ‘Downton Abbey.’ The series is consistently in our top most
watched TV shows each week, making it the most popular TV series with Prime
Instant Video customers, ever,” said Brad Beale, Director of Digital Video
Content Acquisition for Amazon. “Prime Instant Video will soon be the
exclusive subscription video streaming home for ‘Downton Abbey.’”

For fans who want to own the original UK version now, all three seasons of
Downton Abbey are available for purchase on DVD and Blu-Ray on, and
digitally through Amazon Instant Video.

“Downton Abbey” is a Carnival/MASTERPIECE Co-Production and airs on PBS
stations nationwide. Produced by WGBH Boston,MASTERPIECEis the
longest-running and one of the most popular primetime drama series on
television. Since the premiere of “Downton Abbey, Season 1” on January 9,
2011, the critically acclaimed series has gained popularity across a diverse
audience and has been honored with nine Primetime Emmy Awards, including
Outstanding Supporting Actress in a Drama Series (Dame Maggie Smith). It has
also garnered a Golden Globe Award for Best Miniseries and a Best Performance
by an Actress in a Supporting Role in a Series, Miniseries or Motion Picture
Made for Television (Dame Maggie Smith), a Screen Actor's Guild Award for
Outstanding Performance by an Ensemble in a Drama Series, a PGA (Producers’
Guild of America) Award and a TCA (Television Critics Association) Award.

Prime Instant Video offers more than 36,000 movies and TV episodes including
fan-favorite shows such as “Downton Abbey,” “Fringe,”  and “The West Wing” and
blockbuster movies including “Mission Impossible: Ghost Protocol,” “Rango” and
“Transformers: Dark of the Moon,” for Amazon Prime members to stream,
commercial free at no additional cost on Kindle Fire, Kindle Fire HD, iPad,
iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other
devices. To sign up for Amazon Prime,

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that
offers Amazon customers the ability to rent, purchase or subscribe to a huge
catalog of videos. Customers can choose from more than 150,000 titles to
purchase or rent and content ranges from new release movies to classic
favorites, major television shows, entire seasons, or even day after air TV.
Prime Instant Video is Amazon’s video subscription offer—it includes more than
36,000 movies and TV episodes selected from the full assortment available at
Amazon Instant Video. This subscription offer allows US Prime customers to
stream as many titles from Prime Instant Video as they like, at no additional

About Prime

Amazon Prime is an annual membership program for $79 a year that offers
customers unlimited Free Two-Day Shipping on millions of items including
books, home and garden products, electronics, video games, clothing, and much
more. Amazon Prime members also get access to unlimited instant streaming of
thousands of movies and TV episodes and access to hundreds of thousands of
books to borrow for free, as frequently as a book a month, with no due dates
from a Kindle device. Customers who receive free Prime shipping benefits
through our Amazon Student or Amazon Mom programs can upgrade to an annual
paid membership to receive Amazon Prime’s digital benefits.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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