Activision and Xbox Partner to Bring Landmark Call of Duty® eSports Competition to the Masses with the Call of Duty®

  Activision and Xbox Partner to Bring Landmark Call of Duty® eSports
  Competition to the Masses with the Call of Duty® Championship, Presented by
  Xbox Tournament

Players to Compete for $1 Million Purse in Worldwide Call of Duty®: Black Ops
            II Tournament Taking Place in Hollywood, CA April 5-7

Business Wire

SANTA MONICA, Calif. -- February 1, 2013

It’s time for gamers the world over to mark their calendars, because the
ultimate high-stakes Call of Duty competition is coming this April, forever
changing the face of competitive eSports. The Call of Duty Championship,
presented by Xbox, featuring a $1 million Call of Duty®: Black Ops II
tournament, will take place in Hollywood, CA April 5-7. Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI) and
their award-winning studio Treyarch, in partnership with Xbox®, Major League
Gaming (MLG) and the Electronic Sports League (ESL) will bring together 32 of
the world’s most skilled multiplayer teams on the Xbox 360® video game and
entertainment system from Microsoft to compete head-to-head in Call of Duty:
Black Ops II in a live-streamed spectacular to be broadcast to the masses.

"More people play Call of Duty multiplayer every day than watch the average
regular season game of the NBA. The scale and passion of the Call of Duty fan
base is simply humbling, and yet there is no formal way to find out who
amongst those millions of players is the best of the best, until now," said
Eric Hirshberg, CEO of Activision Publishing. "Watching the performances of
the very best Call of Duty players is already a mass spectator sport on
YouTube and Call of Duty® Elite. We are going to bring the best players in the
world to Hollywood to compete on the ultimate stage, for the ultimate prize.
And we are going to invite our entire worldwide fan base to join in the fun."

Beginning today, players interested in participating in the tournament can go
to https://elite.callofduty.com/esports and register for a free Call of Duty
Elite account – it takes just a few seconds. Once registered, teams of four
can vie for entry into the Call of Duty Championship, presented by Xbox
tournament by competing in the February season of League Play in Call of Duty:
Black Ops II on Xbox LIVE®, which opens today. Following the close of the
February season, the top eight eligible teams will earn coveted spots in the
Call of Duty Championship, presented by Xbox, including a trip to Hollywood
this April to compete for the $1 million tournament purse.

“It’s an absolute honor to have players and fans celebrate the thrill of
competition on such a grand stage,” said Mark Lamia, Treyarch studio head.
“From the very beginning of development for Call of Duty: Black Ops II, we
committed to making eSports an integral part of the game, and it’s going to be
awesome to watch the best teams in the world battle it out for everyone to
see.”

Additionally, teams competing in the recently announced MLG 2013 Pro Circuit
featuring Call of Duty: Black Ops II (www.majorleaguegaming.com) will vie for
a chance to enter the Call of Duty Championship, presented by Xbox. At the MLG
Winter Championship, March 15-17, in Dallas, Texas, the top eight teams will
earn trips to Hollywood to play against the best Call of Duty players in the
world. Joining them will be eight winning teams from the ESL’s European Finals
(http://cod.esl.eu) taking place March 16-17, in the famous ESL Arena live
eSports Studios in Cologne, Germany.

Remaining seats in the 32-team tournament will be made available
internationally across Asia, Australia, and Brazil, with territory-specific
qualification details to be revealed locally as they become available and at
https://elite.callofduty.com/esports.

Further details on the Call of Duty Championship, presented by Xbox, including
full rules and regulations, Call of Duty: Black Ops II maps and modes for the
tournament, prizing distribution, travel accommodations and more will be made
available at https://elite.callofduty.com/esports.

Call of Duty: Black Ops II is rated “M” (Mature – Blood and Gore, Intense
Violence, Strong Language, Suggestive Themes, Use of Drugs – content suitable
for persons ages 18 and older) by the ESRB. More information on Call of Duty:
Black Ops II can be found at http://www.callofduty.com/blackops2 or on
www.facebook.com/codblackops. Fans can also follow @Treyarch on Twitter.

About Major League Gaming

Major League Gaming (MLG) (www.majorleaguegaming.com) is the world’s largest
eSports organization with millions of LIVE viewers, fans and competitors
around the globe. MLG enables gamers to compete, improve their skills, and
socialize via the largest online destination for competitive console and PC
gaming featuring more than 8 million registered gamers, and the annual MLG Pro
Circuit featuring LIVE, in-person tournaments in cities nationwide. MLG
broadcasts competitive play, analysis and more via online streaming to
hundreds of thousands of fans in an average of more than 170 countries.

About Electronic Sports League

Electronic Sports League and the company behind, Turtle Entertainment, is the
leading gaming company in the field of competitive gaming and electronic
sports. Founded in the year 2000 the company is currently offering its
services in more than 46 countries including the US and China. Core of
Turtle's services is it's online portal called Electronic Sports League (ESL)
which became a highly popular destination site for competitive computer gamers
around the world. The portal reaches up to ten million visits a month (IVW)
generated by more than 4 million registered users. Turtle Entertainment
broadcasts ESL events via ESL TV, ESL's web-TV service, since 2007. The
headquarter has more than 115 employees and is located in Cologne, Germany.
Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro
Gamer League) since 2007.Turtle Entertainment markets its products worldwide
using these specific brands: Electronic Sports League (ESL), ESL Pro Series,
Intel Extreme Masters, ESL Major Series, ESL TV, Consoles Sports League.
Further information is available atwww.turtle-entertainment.com.

About Treyarch

Treyarch is an industry-leading game developer, wholly owned by Activision
Publishing, Inc. whose Call of Duty: Black Ops II set world-wide launch day
records, and whose previous game Call of Duty®: Black Ops set an entertainment
launch opening record upon its release in 2010 and continues to be one of the
best-selling games of all time, according to NPD and GfK Chart-Track.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company’s website, www.activision.com.

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ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
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Contact:

Activision Publishing, Inc.
Robert Taylor
Sr. Publicist
310-496-5206
robert.taylor@activision.com