Lincoln Releases Second Super Bowl Ad

                    Lincoln Releases Second Super Bowl Ad

"Phoenix" spot focuses on brand reinvention story and features 2013 Lincoln

PR Newswire

DEARBORN, Mich., Feb. 1, 2013

DEARBORN, Mich., Feb. 1, 2013 /PRNewswire/ --Lincoln, the luxury automotive
brand, today released its second Super Bowl ad that is a part of its purchase
of two 30-second spots to air during the broadcast. The brand spot featuring
the 2013 MKZ is titled "Phoenix," and graphically showcases the new beginning
of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The
first ad is a Twitter-generated spot that has been posted on

These Super Bowl ads represent a significant piece in the Lincoln reinvention
strategy as the brand attracts a new market of individual-minded luxury
consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver
three more vehicles in the next four years to appeal to these new luxury
consumers who have emerged as a powerful economic force, already making up
close to 25 percent of all luxury automobile purchases.

The 30-second spot will be available on the Lincoln YouTube channel.
Additional information about Lincoln's Super Bowl campaign and
behind-the-scenes footage of the commercial shoot is available at

Click on the link below to view the "Phoenix" ad.

About Lincoln 
Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F),
committed to creating compelling vehicles with an exceptional ownership
experience to match. Lincoln will introduce four all-new vehicles in the next
four years. For more information about Lincoln, please visit
or Follow us on Facebook at

SOURCE Lincoln

Contact: Lincoln U.S. Media Contacts: Tom Kowaleski, Lincoln Communications,
Mobile: +1-248-227-8657,, or Suzanne Matulay, Mobile:
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