YOU On Demand Launches Full Suite Of Products For Its Video On Demand Cable Platform In China

 YOU On Demand Launches Full Suite Of Products For Its Video On Demand Cable
                              Platform In China

- Retains Experienced Investor Relations and Corporate Communications Firm
JCIR to Expand Investor and Media Awareness -

PR Newswire

NEW YORK, Feb. 1, 2013

NEW YORK, Feb. 1, 2013 /PRNewswire/ --YOU On Demand Holdings, Inc. (NASDAQ:
YOD) ("YOU On Demand" or the "Company"), the leading Pay-Per-View (PPV) and
Video On Demand (VOD) platform service in China, ispleased to announce the
successful launch of its full suite of entertainment offerings with an
aggressive multi-tactical marketing campaign targeting the February 10th start
of the Chinese New Year.

The initial phase of the planned, multi-tiered launch, offers China-based
consumers several choices, including:

  oTransactional (TVOD) - This service offering provides users on demand
    access to all the latest Hollywood releases and leading independent movie
    titles (retail price of US$1-$2).

YOU On Demand is offering titles from all of our studio partners including:
Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner
Bros., Miramax Films, Lionsgate and Magnolia Pictures.

Some of the more popular titles YOU On Demand has seen being purchased during
pre-launch tests include: Marvel's The Avengers, Transformers: Revenge of the
Fallen, Star Trek (2009) and The SpongeBob SquarePants Movie.

  oSubscription (SVOD) - In addition to TVOD, users are able to choose among
    two monthly Netflix-type subscription packages (retail price of US$3-$5),
    each with access to popular, hand-picked titles:

       oThe first variation includes a variety of Hollywood library titles
         and is branded YOU Cinema On Demand;
       oThe second, CHC Cinema On Demand, offers exclusive access to domestic
         Chinese, locally produced movies.

YOU On Demand's inaugural marketing campaign is using a wide variety of
traditional and non-traditional marketing tactics, some of which include:
Video Promotions, Radio, Scrolling Subtitle Messages, SMS Messages, Social
Media, Web Banners and Landing Pages, Cable Box Messages, Magazine/TV Guide/
Newspaper Ads, Demonstration Areas in Payment Centers, IPG Advertisements and
Promotions & Sweepstakes.

"After almost two years of hard work and focus on being granted the requisite
exclusive Chinese governmental approvals as well as cinema industry approvals,
cultivating relationships with early adopter cable operators and securing
content from leading Hollywood studios and key independent U.S. distributors,
it is very gratifying to now move onto the next growth stage of our business,"
said Shane McMahon, Chairman and CEO of YOU On Demand. "While working with
U.S. studios to ensure that all content is delivered through set-top boxes
that meet U.S. industry approved technical standards for content protection,
and with YOU On Demand's world-class platform implemented, our focus is on
continuing to generate operating efficiencies and increased scalability in
order to provide consumers with the most captivating and attractive

"We are also excited to announce a new collaboration with JCIR," Mr. McMahon,
added. "After meeting with their team, we were very impressed with their
experience and consistent success assisting companies across all industries,
especially in the entertainment and media space. Their wealth of
relationships within the investment community and across the media
professionals who cover our sector will help us leverage our operational
success. We look forward to a long and mutually beneficial relationship with

About YOU On Demand Holdings, Inc. (

YOU On Demand (NASDAQ: YOD) is the leading national Pay-Per-View (PPV) and
Video On Demand platform in China. The Company offers premium content,
including leading Hollywood and China-produced movie titles, to customers
across China through its Transactional VOD (TVOD), Subscription Video On
Demand (SVOD) and Near Video On Demand (NVOD) services. YOU On Demand has
secured alliances with leading global media operators and content developers.
The Company has a comprehensive end-to-end secure delivery system,
governmental partnerships and approvals and offers additional value-added
services. YOU On Demand has strategic partnerships with the largest media
entities in China, a highly experienced management team with international
background and expertise in Cable, Television, Film, Digital Media, Internet
and Telecom. YOU On Demand is headquartered in New York, NY with its China
headquarters in Beijing.

About JCIR (

JCIR is a full-service investor relations and corporate communications firm
specializing in creating and successfully executing investor relations
initiatives and corporate communications programs for public and privately
held organizations. Since its founding in 1994, JCIR has assisted hundreds of
clients with generating tangible returns from their interactions with the
investment community and the media that cover them. As a results-oriented
firm, JCIR focuses on providing candid counsel, ensuring consistency of
message and continuity of execution.

Safe Harbor Statement

This press release contains certain statements that may include "forward
looking statements." All statements other than statements of historical fact
included herein are "forward-looking statements." These forward looking
statements are often identified by the use of forward-looking terminology such
as "believes," "expects" or similar expressions, involve known and unknown
risks and uncertainties. Although the Company believes that the expectations
reflected in such forward-looking statements are reasonable, they do involve
assumptions, risks and uncertainties, and these expectations may prove to be
incorrect. You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The
Company's actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of factors,
including those discussed in the Company's periodic reports that are filed
with the Securities and Exchange Commission and available on its website
( All forward-looking statements attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking statements.

Jason Finkelstein    Robert Rinderman or Norberto Aja
YOU On Demand       JCIR
212-206-1216 212-835-8500

SOURCE YOU On Demand Holdings, Inc.

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