BOLDFACE Group, Inc. To Expand Kardashian Sisters' Beauty Brand To 2100 CVS/pharmacy® Stores

   BOLDFACE Group, Inc. To Expand Kardashian Sisters' Beauty Brand To 2100
                             CVS/pharmacy® Stores

PR Newswire

SANTA MONICA, Calif., Feb. 1, 2013

SANTA MONICA, Calif., Feb.1, 2013 /PRNewswire/ --BOLDFACE Group, Inc.
(BLBK), a Santa Monica, California based celebrity beauty licensing company
(the "Company") founded by beauty industry veterans focused on top tier
entertainment and designer opportunities in the market, announced today that
CVS/pharmacy® has expanded the Beauty Brand's presence to 2100 key beauty
doors after a successful initial launch of the Company's limited edition
Holiday line.

To increase visibility, Boldface will showcase the Company's newly launching
products on power-wing units, strategically placed in the beauty areas at
CVS/pharmacy® stores as of March 2013.

The full launch assortment by Kourtney, Kim and Khloe includes four unique
mascara offerings, Joystick long lasting moisturizing lipstick and Honey
Sticks wild honey flavored lip gloss. All products bring a luxury feel and
quality to the mass customer, with exquisite formulas to emulate the eyes,
lips and complexion looks for which the Kardashians are famous. All products
were specifically formulated and designed to share Kourtney, Kim and Khloe's
love for high quality beauty products and to make them available at very
accessible prices.

"We are proud to have CVS as a launch partner for the Kardashians' brand,"
stated the Company's CEO, Nicole Ostoya, "and we look forward to providing
whatever efforts are needed for maximum success."

About BOLDFACE
BOLDFACE is a Santa Monica, California based celebrity beauty licensing
company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry
veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement
Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but are subject
to a number of risks and uncertainties. The factors that could cause actual
future results to differ materially from current expectations include, but are
not limited to, risks and uncertainties relating to the availability of
additional funding; and the Company's business, product development, marketing
and distribution plans and strategies. These and other factors are identified
and described in more detail in the Company's filings with the United States
Securities and Exchange Commission, including, the Company's Current Reports
on Form 8-K. The Company does not undertake to update these forward-looking
statements.

Website: http://www.boldfacegroup.com

SOURCE BOLDFACE Group, Inc.

Website: http://www.boldfacegroup.com
Contact: Ashley Cyburt of Alison Brod Public Relations, +1-212-230-1800,
ashleyc@alisonbrodpr.com
 
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