Benjamin Moore Teams With Make It Right To Make A Difference During This
Year's Biggest Game
NEW ORLEANS, Feb. 1, 2013
NEW ORLEANS, Feb. 1, 2013 /PRNewswire/ -- Benjamin Moore, one of the world's
best-known paint brands, is once again joining forces with Make It Right in
the continuing effort to rebuild the Lower Ninth Ward in New Orleans. The two
organizations are bringing volunteers from around the country together for a
day of service during this year's Super Bowl festivities in the Crescent City.
Benjamin Moore, and a multi-city team of skilled painting contractors, will be
painting one of the latest homes built by Make It Right. With many of these
professionals coming from Baltimore to join a local volunteer crew—including
several celebrities who support Make It Right—this round of pre-Bowl action is
scheduled for Saturday, February 2, beginning at 11 a.m.
"Benjamin Moore has been proud to work with and support Make It Right since
its founding," said Benjamin Moore spokesperson Nick Harris of the company's
association with the non-profit established by Brad Pitt to provide new,
affordable and environmentally sustainable housing for flood victims of
Hurricane Katrina. "Since the Moore brothers started this company 130 years
ago in Brooklyn, we've been active members of every community in which our
products are sold and in which our independent dealers do business."
According to Tom Darden, executive director of Make It Right, "Benjamin Moore
has been a valued partner over the past five years, generously supporting our
funding, supplying to date more than 10,000 gallons of paint products and even
curating recommended color palettes that complement our architecture
community. We fully appreciate all of the company's efforts, and are grateful
that they've stepped up to sponsor this Super Bowl day of service, as well."
About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One
of the country's leading manufacturers of premium quality residential,
commercial and industrial maintenance coatings, its products are distributed
via a network of independent paint and decorating retailers throughout North
America. Benjamin Moore has been a longstanding steward of the environment
with a relentless commitment to sustainable manufacturing practices plus the
ongoing development of the most eco-responsible formulations possible. In
2012, Natura, the company's zero-VOC paint, received the Green Good
Housekeeping Seal, acknowledging its high degree of sustainability plus
rigorously tested performance. Other superior products in Benjamin Moore's
Green Promise® portfolio are Aura, uber-performance low-VOC paint, ben, and
EcoSpec zero-VOC paint for commercial interiors. J.D. Power and Associates
2012 Interior paint Satisfaction Study ranked Benjamin Moore highest in
consumer satisfaction; it's the second consecutive year the company received
this rating. What's more, the Benjamin Moore color offering of more than 3,500
hues is unrivaled, but any custom color choice can be matched, as was done for
the White House Oval Office ceiling and trims. The only assurance of getting
an authentic Benjamin Moore color is using Benjamin Moore paint, since the
colorants and resins are proprietary and uniquely zero-VOC formulated with the
company's own patented waterborne technologies. And, authentic Benjamin Moore
colors are available exclusively from Benjamin Moore dealers.
About Make It
Founded by Brad Pitt, Make It Right builds healthy homes and buildings for
communities in need. Make It Right is currently working in New Orleans,
Newark and Kansas City.
SOURCE Benjamin Moore
Contact: Esther Perman, +1-212-966-3759 x. 207, email@example.com
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