Nestlé S.A. : Nestlé empowers consumers with new digital labelling scheme Nestlé S.A. / Nestlé empowers consumers with new digital labelling scheme . Processed and transmitted by Thomson Reuters ONE. The issuer is solely responsible for the content of this announcement. Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a two-finger Kit Kat chocolate bar in the UK and Ireland will be able to find out more about what it is made of, how it fits into a balanced diet and lifestyle, and how it was produced, just by scanning the packaging with a smartphone. The Kit Kat bars will carry a Quick Response (QR) code that will take consumers to digital sites where they can find more detailed information about the product than would normally be available on a pack. Nestlé plans to roll out the QR codes across its product portfolio in both emerging and developed markets to help people make more informed choices about what to purchase or consume. Information at your fingertips "We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products," said Patrice Bula, Nestlé's Head of Strategic Business Units, Marketing and Sales. "We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers." A QR code is a type of barcode which consists of small black blocks arranged in a square pattern against a white background. When it is scanned with a smartphone it opens a mobile application or a website. Consumers who scan the QR code on a Nestlé product will be able to obtain additional information relating to how the product fits into a healthy lifestyle, including portion guidance, recipe ideas, and its role in a balanced diet. They will also be able to access facts about its impacts, such as how much water or energy is used in its entire life cycle. Clear and understandable labelling Seven years ago Nestlé became the first company to introduce a 'nutritional compass' on its packaging, designed to be an informative guide to help consumers choose between products. The new QR code initiative is a natural extension of the company's commitment to communicate the importance of responsible nutrition, moderation and variety in food habits. The majority of codes will appear on packs on a space within the nutritional compass, which is already present on 97% of Nestlé products worldwide. Related information: Nestlé UK website www.nestle.co.uk Kit Kat UK website http://www.kitkat.co.uk/ Read more stories about Nestlé and mobile technology: Sports enthusiasts can meet their match with new Milo mobile app http://www.nestle.com/Media/NewsAndFeatures/Pages/Milo-Match-Up-app.aspx Free mobile app from Nestlé encourages recycling in Singapore http://www.nestle.com/Media/NewsAndFeatures/Pages/Free-mobile-app-from-Nestle-encourages-recycling-in-Singapore.aspx Nestlé places brands at consumers' fingertips with a clutch of innovative free mobile applications http://www.nestle.com/Media/NewsAndFeatures/Pages/Nestles-free-mobile-apps-place-brands-in-more-hands.aspx Media enquiries Tel: +41 21 924 2200 Email: email@example.com ------------------------------------------------------------------------------ This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Nestlé S.A. via Thomson Reuters ONE HUG#1674871 --- End of Message --- Nestlé S.A. Avenue Nestlé 55 Vevey WKN: 887208;ISIN: CH0038863350;
Nestlé S.A. : Nestlé empowers consumers with new digital labelling scheme
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