Bell congratulates NHL clubs for their leadership in building awareness about mental health through Hockey Talks

Bell congratulates NHL clubs for their leadership in building awareness about 
mental health through Hockey Talks 

    --  Canadian NHL teams and the National Hockey League announce
        Hockey Talks to create national conversation about mental
        health and wellness
    --  Bell Let's Talk Day is February 12, please visit

MONTREAL, Feb. 1, 2013 /CNW Telbec/ - Bell congratulates the Canadian NHL 
clubs for their outstanding support and leadership in helping to increase 
awareness about mental health during the month of February with the newly 
launched Hockey Talks.

Hockey Talks is a month-long initiative to create a national conversation and 
increase awareness about mental health and wellness. All 7 Canadian NHL teams 
- Calgary Flames, Edmonton Oilers, Montréal Canadiens, Ottawa Senators, 
Toronto Maple Leafs, Vancouver Canucks and Winnipeg Jets - are lending their 
support by dedicating a game night in each respective city to Hockey Talks. 
The objective of Hockey Talks is to shine a spotlight on mental illness and 
the stigma that is still attached to it today.

"Bell is delighted that the Canadian NHL clubs and the League have teamed up 
to lend their voices to the conversation about mental health," said Mary 
Deacon, Chair of the Bell Let's Talk mental health initiative. "Mental illness 
affects 1 in 5 Canadians and every day 500,000 Canadians miss work due to this 
often invisible illness. This cooperative effort is key to increasing 
awareness, acceptance and action for those who struggle with mental illness."

Throughout February, Bell will be partnering with the Toronto Maple Leafs, the 
Montréal Canadiens and the Ottawa Senators to promote mental health and help 
build awareness amongst hockey fans. The Bell Let's Talk mental health 
initiative will be featured during the following Hockey Talks game nights:
    --  February 2 - Toronto Maple Leafs vs. Boston Bruins
    --  February 6 - Montréal Canadiens vs. Boston Bruins
    --  February 23 - Ottawa Senators vs. Toronto Maple Leafs - Bell
        Hockey Talks Mental Health Awareness night in support of DIFD

The Bell Let's Talk mental health initiative is a 5-year, $50-million 
charitable program based on 4 action pillars: Anti-stigma, care and access, 
research, and workplace best practices. With Bell Let's Talk Day as its 
anti-stigma centrepiece, Bell's initiative is providing significant funding 
for leading mental health hospitals and grassroots organizations, driving new 
workplace initiatives across corporate Canada, and supporting new research.

Bell Let's Talk Day is February 12
For every text message sent and every long distance call made by Bell and Bell 
Aliant customers on February 12, every tweet using #BellLetsTalk and, every 
Facebook share of our Bell Let's Talk message, Bell will donate 5 cents more 
to programs dedicated to mental health (regular long distance and text charges 
apply). Last year's Bell Let's Talk Day raised $3,926,014.20 in additional 
funding for mental health initiatives across the country.

About Bell
Bell is Canada's largest communications company, providing consumers and 
business with solutions to all their communications needs: Bell Mobility 
wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell 
Home Phone local and long distance, and Bell Business Markets IP-broadband and 
information and communications technology (ICT) services. Bell Media is 
Canada's premier multimedia company with leading assets in television, radio 
and digital media, including CTV, Canada's #1 television network, and the 
country's most-watched specialty channels. Bell is wholly owned by BCE Inc. 
(TSX, NYSE: BCE). For Bell products and services, please visit For 
BCE corporate information, please visit

For media inquiries, please contact: Jacqueline Michelis Bell Media 
Relations 1 855 785-1427 @Bell_News

SOURCE: Bell Canada

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CO: Bell Canada
ST: Quebec

-0- Feb/01/2013 15:30 GMT

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