Former Miss USA Alyssa Campanella Stars As A Futuristic Robot In Latest Super Bowl Ad From Kia Motors To Introduce The All-New

Former Miss USA Alyssa Campanella Stars As A Futuristic Robot In Latest Super
Bowl Ad From Kia Motors To Introduce The All-New 2014 Kia Forte Compact Sedan

An Overzealous Auto Enthusiast Learns to "Respect the Tech" the Hard Way in
Kia's Second Big Game Spot

- "Hotbots" is scheduled to air in the third quarter of the big game and is
now available at

- 30-second spot was directed by Carl Erik Rinsch

PR Newswire

IRVINE, Calif., Feb. 1, 2013

IRVINE, Calif., Feb. 1, 2013 /PRNewswire/ --Technology is an integral part of
everyday life and advancing faster than ever. And when one unsuspecting auto
enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte
compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic
robot played by former Miss USA Alyssa Campanella springs into action to help
him learn an important lesson: Always respect the tech. "Hotbots" is
scheduled to air during the third quarter of Super Bowl XLVII on February 3
and introduces the technology-laden Forte, which will offer the next iteration
of Kia's hands-free infotainment and telematics system, UVO eServices, when it
goes on sale in the coming months.


"The Super Bowl's audience of more than 100 million people has served as the
perfect platform for launching many of Kia's most memorable ad campaigns over
the past three years, resulting in higher consumer awareness for our brand and
record-setting sales," said Michael Sprague, executive vice president,
marketing & communications, KMA. "Everyone can relate to 'kicking the tires'
at an auto show or in a showroom, and 'Hotbots' is sure to bring a smile to
the faces of youthful car buyers seeking the technologies, connectivity and
premium features found on the all-new 2014 Forte."

Created by David&Goliath, KMA's advertising agency of record, a special
expanded version of "Hotbots" can be viewed now at As one of
the fastest growing car companies in the U.S. over the last five years[1], Kia
returns as a Super Bowl advertiser for the fourth straight time, including the
previously released "Space Babies" spot for the new 2014 Sorento CUV.
"Hotbots" is a fully integrated marketing campaign incorporating TV, digital,
print, social media and in-dealership components. 

2014 Forte Compact Sedan

Available in LX and EX trims, the all-new Forte sedan is scheduled to arrive
in retail showrooms in late-first quarter or early second quarter 2013 and
will be followed later in the year by 5-door and Koup variants. Sitting on an
all-new chassis that is longer, wider and lower than its predecessor, the
all-new Forte will offer more room, more fun-to-drive performance, new cutting
edge technology, several premium amenities and a choice of an efficient
1.8-liter engine (LX) or a more powerful 2.0-liter engine (EX). With an
aggressive stance and broad shoulders, the all-new Forte's modern aesthetic
was influenced by European sport sedan styling and penned at Kia's U.S. design
studio in Irvine, Calif. Optional Flexsteer^™ technology puts the driver
firmly in control with a choice of three settings – Comfort, Normal and Sport
– which vary steering feel and effort at the touch of a button.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is
poised to continue its record-breaking momentum with seven all-new or
significantly redesigned vehicles arriving in showrooms in 2013. Over the
past decade Kia Motors has invested more than $1.4 billion in the U.S.,
including the company's first U.S. assembly plant in West Point, Georgia – Kia
Motors Manufacturing Georgia (KMMG) – which is responsible for the creation of
more than 11,000 plant and supplier jobs. The success of the U.S.-built*
Optima and Sorento in two of the industry's largest segments has fueled Kia's
growth and is complemented by Kia's comprehensive lineup which includes the
Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte
compact sedan, 5-door compact hatchback and Forte Koup two-door coupe, Rio and
Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

[1] ^ Based on 5-year cumulative growth between 12-month retail sales for
periods ending December 2007 and December 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,, Amy Corsinita, Zeno
Group for Kia Motors America, 949.468.4818,
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