Tech Data Introduces TDEngage Through TDAgency
Exclusive Marketing Suite Drives New Business for Resellers
CLEARWATER, Fla., Feb. 1, 2013 (GLOBE NEWSWIRE) -- Tech Data Corporation
(Nasdaq:TECD) today announced the launch of TDEngage, an exclusive new
marketing suite that enables resellers to generate new business and leads
through syndicated online content from leading IT vendors, streamlining the
flow of information from vendors through resellers to end users.
TDEngage is now available free for Tech Data resellers through TDAgency, Tech
Data's in-house channel marketing services agency. An integral part of
TDAgency's resellerCONNECT marketing program for solutions providers, TDEngage
includes three core modules: content management, email and an online media
"With purchasing IT products online continuing to grow as the preferred method
of transaction, TDEngage provides our resellers with a cost-effective platform
to drive incremental business by generating new leads through their own
websites," said Derrek Hallock, vice president, TDAgency at Tech Data. "As the
latest offering within resellerCONNECT, our value-added reseller marketing
program powered by TDAgency, TDEngage enables resellers to incorporate vendor
content and enhance their value proposition. By enabling our vendor partners
to share their content with our resellers' end users, TDAgency further
enhances its position as a trusted marketing partner and crucial link in the
Benefits of TDEngage for Resellers:
*Affordability: Keeps your website updated with relevant, dynamic content
for free. Branded end-user marketing campaigns, complete with emails and
landing pages, are available for a nominal license fee.
*Easy to use: Simply register, choose content and place the link on your
website to automatically turn your site into a dynamic information source
for end users, as well as a cost-effective lead source for you.
*Flexibility: Choose the vendors and product categories to feature. Content
can be organized under a central tab or completely integrated with your
existing site content.
*Comprehensive: Get the fresh content your customers want, customized
marketing campaigns to produce targeted leads, and insightful reporting to
fine-tune content and future campaigns.
*Customer Experience: End-user customers can simply click on the built-in
vendor stores—filled with engaging marketing content, white papers,
videos, complete product features and specifications, and more—or browse
through the catalog. Built-in filters make it easy to find what customers
are looking for—fast.
To learn more about TDEngage, visit www.techdata.com/tdengage or contact
TDAgency at (800) 237-8937, ext. 89302, or firstname.lastname@example.org.
About Tech Data
Tech Data Corporation is one of the world's largest wholesale distributors of
technology products, services and solutions. Its advanced logistics
capabilities and value added services enable 125,000 resellers in more than
100 countries to efficiently and cost effectively support the diverse
technology needs of end users. Tech Data generated $26.5 billion in net sales
for the fiscal year ended January 31, 2012, and is ranked No. 109 on the
Fortune 500^®. To learn more, visit www.techdata.com.
The Tech Data Corporation logo is available at
CONTACT: MEDIA CONTACT
Public Relations Manager
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