Audi Starts the Year Off Strong With Record January Sales

Audi Starts the Year Off Strong With Record January Sales 
25th Consecutive Month of Chart-Topping Sales; Premium Category
Vehicles (A8, A7, A6, and Q7) Represents 33.3% of January Demand 
HERNDON, VA -- (Marketwire) -- 02/01/13 --  Audi today reported
January sales of 10,056 vehicles, accounting for a 7.5% increase over
the previous mark last year. The month also stands as the 25th
consecutive month of record sales for Audi of America.  
Coming off a record 2012, Audi is showing no signs of slowing down
for 2013. Sales of Audi premium category vehicles (Audi A8, Audi A7,
Audi A6, and Audi Q7) increased 13% to represent 33.3% share of total
Audi sales in January. That compares to a 19% mix for the most
luxurious Audi models in 2008. Consumers continue to demand the Audi
A8 flagship sedan, as sales soared 56% over the year earlier. Audi A5
sales also performed well, posting a 37% gain from January 2012
sales.  
"January served as the perfect catalyst for 2013," said Mark Del
Rosso, EVP and Chief Operating Officer, Audi of America. "As we
continue to increase the footprint of our brand, we will also
continue to deliver more record-breaking numbers throughout this
year." 
Highlights: 


 
--  Sales mix for Audi S models finished the month at 16.2% for the S4,
    38.7% for the S5/ RS 5, 11.9% for the S6, 20.7% for the S7, 23% for
    the S8 and 55.9% for the TT S/ TT RS.
--  Audi A5 sales up 37% compared to January 2012.
--  Sales of Audi A6 increased 11% compared to January 2012.
--  Sales of the Audi A8 increased 56% compared to January 2012.
--  Sales of the Audi Q5 increased 18% compared to January 2012.
--  Sales mix for Audi TDI clean diesel models finish the month at 38.9%
    for the A3 TDI and 21.5% for Q7 TDI.
--  For the record-setting month of January 2013, two Audi models recorded
    year-over-year sales increases of 20% or more, including the Audi A5
    and Audi A8.
--  Audi Certified pre-owned sales of 2,843 vehicles marks a new record
    for January CPO sales, surpassing the previous record from January
    2009.

  
ABOUT AUDI
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. AUDI AG is planning to invest a
total of EUR 13 billion over the period 2012 through 2016 on new
products and technologies. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicle and
business issues. 


 
AUDI US                                                                     
 SNAPSHOT                                                --YTD--            
               -----------------------------  ----------------------------- 
                January   January              January   January            
                  '13       '12     Yr/Yr %    '13 YTD   '12 YTD   Yr/Yr %  
Model Line       Actual    Actual    change     Actual    Actual    change  
               --------- --------- ---------  --------- --------- --------- 
A3                   231       585       -61%       231       585       -61%
A4/ allroad        2,755     2,676         3%     2,755     2,676         3%
A5                 1,200       878        37%     1,200       878        37%
A6                 1,259     1,130        11%     1,259     1,130        11%
A7                   698       643         9%       698       643         9%
A8                   504       324        56%       504       324        56%
Audi Q5            2,344     1,991        18%     2,344     1,991        18%
Audi Q7              889       866         3%       889       866         3%
R8                    49        79       -38%        49        79       -38%
TT                   127       182       -30%       127       182       -30%
Total Audi                                                                  
 Sales            10,056     9,354       7.5%    10,056     9,354       7.5%
Total CPO Sales    2,843     2,570        11%     2,843     2,570        11%

 
NOTES: 
-2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad
models.
 - 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5
Cabriolet and S5 Cabriolet models. 
 - 2012 A6 includes Audi A6 sedan
and S6 sedan.
 - 2012 A7 includes A7 sedan and S7 sedan. 
 - 2012 A8
includes Audi A8 sedan, A8L sedan and S8 sedan models.
 - TT includes
Audi TT, TTS, TT RS coupe'; TT and TTS roadster models. 
 - R8
includes Audi R8 coupe and R8 Spyder models. 
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
E-Mail: brad.stertz@audi.com