Chennai Super Kings Introduces an All-new Innings 'Chennai Super Kings Super Cup'

 Chennai Super Kings Introduces an All-new Innings 'Chennai Super Kings Super
                                     Cup'

  PR Newswire

  CHENNAI, February 1, 2013

CHENNAI, February 1, 2013 /PRNewswire/ --

Chennai Super Kings, one of India's biggest sports entertainment brand, today
announced 'Chennai Super Kings Super Cup' - an all new multi-sports corporate
tournament. The Super Cup, presented by Aircel will be an annual event
introduced by Chennai Super Kings in order to promote interaction among
business professionals by hosting multiple sports like tennis, table tennis,
badminton, snooker, chess and cricket (20-20 format). True to its goal of
being a 'Platform for like-minded people to play & interact', corporates
across industries have been selected as participants.

The tournament will commence from February 3rd in Chennai and will witness
participation from 38 Corporates (from Fortune 500 cadre) from Chennai who
will battle it out for their sporting glory. All the matches will be
officiated by TNCA qualified umpiresand scorers. Winners and runners up will
be awarded with attractive prizes and trophies. The tournament will conclude
on March 24th and the winners may also get an opportunity to meet the Chennai
Super Kings Team at the prize distribution.

On the occasion, Mr. Stephen Fleming, Coach - Chennai Super Kings said , "This
initiative by Chennai Super Kings is intended to encourage spirit of
sportsmanship and competition among participants and fans. We are providing a
platform to promote other sports at par with cricket and this will definitely
strengthen our bond with our fans."

Mr. Chandrabhan, GM - Marketing, India Cements Ltd. said, "Through this
initiative, the key decision makers of today and tomorrow will come together
to compete on sports field, meet like-minded people in an informal setting and
can be a harbinger of many new business ideas. We, at India Cements, believe
that local businesses and fans must see a stake in the success of the home
team - Chennai Super Kings. We are confident that the Super Cup will gain
appreciation and will create a success story which will substantiate Chennai
Super Kings as a fan-driven, sports entertainment brand."

The corporates participating in this tournament are as follows: TCS, Allsec,
HDFC Bank, Accenture, Ernst & Young, Cognizant, HCL, RBS, Infosys, Vodafone,
WNS Global Services, Coke, Caliber Point, Danfoss Industries, Kotak Mahindra
Bank, Hexaware Technology, Damco-Maersk, Verizon, HP, HSBC, CapGemini, India
Cements, FreshDesk, Sutherland, Cholamandalam, VGN, Ericcson Global,
SistemaShyam, Servion Global, Tata Capital, Impiger Tech, The Hindu, Jones
Lang La Salle, Tata Tele, Samsung, Standard Chartered Bank, ITC and India
Pistons.

About Chennai Super Kings:

Chennai Super Kings is part of the nine competing teams promoted by Indian
Premier League. Founded in 2008, 'Chennai Super Kings' is captained by
Mahendra Singh Dhoni from the very first season and coached by Stephen
Fleming. The team is based out of Chennai and is owned by India Cements
Limited, which is one of the leading producers of cement in South India. India
Cement's contribution towards cricket is immense especially in the last 5
years even though it has been a pioneer by promoting sports as diverse as
cricket, squash, chess, golf for over two decades.

Visit our website http://chennaisuperkings.com/ for more details.

Primary Media Contact: Deepti Khera, deepti@image-publicrelations.com ,
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Contact: PRN