Snipp Announces Changes to Officers and Directors

Snipp Announces Changes to Officers and Directors 
TORONTO, ONTARIO -- (Marketwire) -- 02/01/13 -- Snipp Interactive
Inc. (TSX VENTURE:SPN), an international provider of mobile marketing
solutions listed on the TSX Venture Exchange (Trading Symbol SPN),
announced today that Anthony Durkacz has resigned as CFO of Snipp
effective February 3, 2013 to become President of Capital Ideas
Investor Relations. The Board of Directors of Snipp has offered Mr.
Durkacz a position as a Director on the Board for which he has
accepted pending any necessary approvals, bringing the total number
of Board members to five. Jaisun Garcha, Snipp's current VP Finance
will become CFO. 
"We thank Anthony for his service and contributions to the company as
CFO and look forward to continuing a strong relationship with his
transition to the Board of Directors," said Atul Sabharwal CEO of
Snipp. 
"Snipp is well positioned in the high growth mobile marketing
industry. I'm excited to continue to assist Snipp into its next phase
of growth," said Anthony Durkacz. 
About Snipp Interactive Inc. 
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for
brands to engage and interact with their customers. Snipp provides
print publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with three main solution sets: 


 
--  Response: Mobile activations that make offline campaigns more
    interactive. 
--  Infrastructure: Tools to create scalable mobile destinations and
    experiences. 
--  Validation: Mobile workflows to validate purchases and other customer
    actions. 

 
Snipp generates revenue by designing, constructing, implementing and
managing these mobile solutions for its customers. Snipp is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India. 
Disclaimer for Forward-Looking Information 
This press release contains forward-looking statements and
information that are based on the beliefs of management and reflect
Snipp Interactive Inc.'s current expectations. 
When used in this press release, the words "estimate", "project",
"belief", "anticipate", "intend", "expect", "plan", "predict", "may"
or "should" and the negative of these words or such variations
thereon or comparable terminology are intended to identify
forward-looking statements and information. Such statements and
information reflect the current view of Snipp Interactive Inc. with
respect to risks and uncertainties that may cause actual results to
differ materially from those contemplated in those forward-looking
statements and information. 
By their nature, forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements, or other future events, to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. 
Forward-looking statements are made based on management's beliefs,
estimates and opinions on the date that statements are made and Snipp
Interactive Inc. undertakes no obligation to update forward-looking
statements if these beliefs, estimates and opinions or other
circumstances should change. Investors are cautioned against
attributing undue certainty to forward-looking statements. 
Snipp Interactive Inc. cautions that the foregoing list of material
factors is not exhaustive. When relying on Snipp Interactive Inc.'s
forward-looking statements and information to make decisions,
investors and others should carefully consider the foregoing factors
and other uncertainties and potential events. Snipp Interactive Inc.
has also assumed that material factors will not cause any
forward-looking statements and information to differ materially from
actual results or events. However, the list of these factors is not
exhaustive and is subject to change and there can be no assurance
that such assumptions will reflect the actual outcome of such items
or factors. 
Copyright Snipp Interactive Inc. All rights reserved. All other
trademarks and trade names are the property of their respective
owners. 
Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. 
Contacts:
Snipp Interactive Inc.
Anthony Durkacz
+1-416-720-4360
investors@snipp.com
www.snipp.com