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LifeLock Goes to Hollywood With the World Premiere of Universal Pictures' Comedy Identity Thief

LifeLock Goes to Hollywood With the World Premiere of Universal Pictures'
Comedy Identity Thief

TEMPE, Ariz., Feb. 1, 2013 (GLOBE NEWSWIRE) -- LifeLock, Inc. (NYSE:LOCK), a
leading provider of proactive identity theft protection services, has aligned
with Universal Pictures to present the world premiere of the comedy Identity
Thief in Los Angeles on February 4, 2013, it was announced today.

Horrible Bosses' Jason Bateman and Bridesmaids' Melissa McCarthy lead the cast
of the film, an all-star comedy in which a regular guy is forced to extreme
measures to clear his name. With everything to lose after his identity is
stolen, he'll find out how crazed you can get trying to settle a bad credit
score.

LifeLock has had previous success in television and film integration including
NBC's The Apprentice and Stars Earn Stripes.

"In the business of identity theft protection, we know that this crime is not
a laughing matter, however we can appreciate the forum that is being used to
bring this issue to light," said LifeLock Chief Marketing Officer Marvin
Davis. "LifeLock chooses to align with exciting and relevant entertainment
properties to engage a broader, more diverse population in order to better
educate consumers about the very serious crime of identity theft."

LifeLock has launched the Identity Thief Sweepstakes in which one lucky winner
will receive a VIP trip for two to the world premiere in Los Angeles. Daily
prizes also include Movie Money to the film, opening in theaters nationwide on
February 8. To enter, visit the LifeLock Facebook page and enter daily for a
chance to win. (No purchase necessary. Must be a U.S. resident age 18 or
older. See Official Rules for complete details.)

To learn more about how to protect yourself against identity theft, visit
LifeLock's consumer education site at LifeLock.com/Education.

Contact:
480-457-2032
Media@LifeLock.com

LifeLock, Inc. (NYSE:LOCK), is a leading provider of proactive identity theft
protection services for consumers and identity risk assessment and fraud
protection services for enterprises. Since 2005, LifeLock has been
relentlessly protecting identities by providing consumers with the tools and
confidence they need to help protect themselves from identity theft and manage
their credit. In October 2012, Javelin Strategy & Research named LifeLock
Ultimate™ a "Best in Class Overall" identity theft protection solution and
also named it "Best in Detection". In March 2012, LifeLock further
demonstrated its commitment to combating identity fraud with the purchase of
ID Analytics, Inc., a leader in enterprise identity risk management that
provides visibility into identity risk and credit worthiness. ID Analytics,
Inc. currently operates as a wholly owned subsidiary of LifeLock, Inc.

This information was brought to you by Cision http://www.cisionwire.com
http://www.cisionwire.com/lifelock/r/lifelock-goes-to-hollywood-with-the-world-premiere-of-universal-pictures--comedy-identity-thief,c9364382

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