New SKECHERS Super Bowl Ad Launches Early

  New SKECHERS Super Bowl Ad Launches Early

  Footwear company releases Skechers GOrun 2 ad starring the world’s fastest
                                 land animal

Business Wire

MANHATTAN BEACH, Calif. -- February 1, 2013

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly
that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA,
Inc. (NYSE:SKX) today released the first commercial for Skechers GOrun 2
performance footwear, which will premiere on TV during SUPER BOWL XLVII. Fans
can now get a sneak peek of the ad ahead of the 100-million-strong audience
for Sunday’s game.

Man befriends Gazelle in the Skechers GOrun 2 Super Bowl commercial (Photo:
Business Wire)

Man befriends Gazelle in the Skechers GOrun 2 Super Bowl commercial (Photo:
Business Wire)

This year, a fast cat is center stage in a spot that again uses humor and
animals to illustrate the speed of Skechers GOrun 2 performance running
footwear. The ad is slated to air after the two-minute warning of the first
half. (Watch now at

A brief teaser for the Skechers GOrun 2 ad was released on YouTube last week,
generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher
Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power
Ranking.” SKECHERS continues to leverage the power of social media with a
Facebook sweepstakes tied to the campaign that promotes both the ad and
Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS
Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the
world’s biggest advertising platform. In 2010, the Company first utilized the
star power of Joe Montana to launch its fitness division, and then followed up
in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and
business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’
most successful Super Bowl campaign thus far—ranking third on the USA Today Ad

For more information about the Skechers Performance Division, visit and follow us on Facebook
( and Twitter


SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States
via department and specialty stores, Company-owned SKECHERS retail stores and
its e-commerce website, and over 100 countries and territories through the
Company’s global network of distributors and subsidiaries in Brazil, Canada,
Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit, and follow us on Facebook
( and Twitter

This announcement may contain forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, without limitation,
any statement that may predict, forecast, indicate or simply state future
results, performance or achievements, and can be identified by the use of
forward looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to such
differences include international, national and local general economic,
political and market conditions including the ongoing global economic slowdown
and market instability; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining brand image
and intense competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and
other factors referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2011 and its quarterly
report on Form 10-Q for the three months ended September 30, 2012. The risks
included here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses or the
extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication of future

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Jennifer Clay
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