Jim Thompson and Positive Coaching Alliance Receive Inaugural ETHOS Award for Ethics in Sports from Santa Clara University’s

  Jim Thompson and Positive Coaching Alliance Receive Inaugural ETHOS Award
  for Ethics in Sports from Santa Clara University’s Institute of Sports Law
  and Ethics

Business Wire

SANTA CLARA, Calif. -- January 31, 2013

Santa Clara University's Institute of Sports Law and Ethics (ISLE) will award
its inaugural ETHOS Award for Ethics in Sports to Jim Thompson and the
organization he founded, Positive Coaching Alliance (PCA).

PCA is a national nonprofit based in Mountain View, Calif., with the mission
to transform the culture of youth and high school sports to develop “Better
Athletes, Better People.” Since its founding in 1998, PCA has impacted more
than 4.5 million youth athletes, primarily through live group workshops that
incorporate Thompson’s books on youth-sports coaching and parenting, as well
as through online courses and publications.

PCA training develops a Double-Goal Coach®, who pursues the goal of winning,
while also pursuing the more-important goal of teaching life lessons through
sports. Those lessons include “Honoring the Game,” PCA’s ethical framework of
sportsmanship. PCA also emphasizes ethics in its Becoming a Triple-Impact
Competitor® workshop for high school-aged student-athletes. PCA also provides
workshops and materials for sports parents and school and youth sports
organization leaders.

“I am honored that PCA and I are the first recipients of this award,” said
Thompson, who started PCA after 10 years as director of the public and global
management programs at the Stanford Graduate School of Business. “It will help
us and those who support our work—such as Phil Jackson, Steve Young, Doc
Rivers, and Summer Sanders—to reinforce our message that ‘winning’ is not
defined just by scoreboard results, and that it is critically important to
train young athletes to honor the game by respecting rules, opponents,
officials, teammates, and self.”

The $5,000 award will be presented at a dinner at Santa Clara University’s
Adobe Lodge on May 1, 2013. Representatives of major Bay Area sports
organizations are expected to attend the event.

The Institute of Sports Law and Ethics chose Thompson and PCA over 30 other
candidates for the award. “Jim Thompson and his Positive Coaching Alliance
clearly and fully exemplify the ethics in action that we are striving to
promote at the Institute of Sports Law and Ethics,” said Kirk Hanson,
executive director of SCU’s Markkula Center for Applied Ethics, who co-chaired
the selection committee.

The ETHOS prize will be an annual award honoring a decision, action,
initiative, or program that has contributed to the ethics of sport in the
United States. “Ethics of sport” refers to the adherence to rules and
practices or structures that promote fair opportunity for all competitors, a
concern for safety of all participants, and a focus on the positive impact of
sport on American life and on the moral formation of all participants.

Nominations for future recipients of the ETHOS Award may be made to the
executive director of ISLE by emailing ndiaz@scu.edu.

About the Institute of Sports Law and Ethics

The Institute of Sports Law and Ethics was founded by the Santa Clara
University School of Law, SCU Athletic Department, and the Markkula Center for
Applied Ethics. Its 25-member board includes distinguished athletes and sports
executives. The institute’s signature event is an annual Symposium on Sports
Law and Ethics in September, covering subjects such as concussions, steroids,
amateurism, and the commercial use of athletes’ images. In 2012 ISLE added a
community outreach component, established the ETHOS Award, and created a task
force to study amateurism. For more information see law.scu.edu/sportslaw.

About Positive Coaching Alliance

Positive Coaching Allianceis a national nonprofit achieving its mission to
transform youth sports in partnership with roughly 2,000 schools and youth
sports organizations throughout the U.S., many prominentnational youth sports
organizationsand anational advisory boardcomprising scores of top coaches,
athletes, academicians, and business leaders. For more information see


SCU Media Relations
Deborah Lohse, 408-554-5121
Positive Coaching Alliance
David Jacobson, 650-210-0808
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