Media Advisory: TiVo Research and Analytics to Release Super Bowl Viewership Data, Including Most-Watched Commercials, on

Media Advisory: TiVo Research and Analytics to Release Super Bowl Viewership 
Data, Including Most-Watched Commercials, on Monday 
Next-Day Audience Research to Show Quantitative Analysis on the Top
Ads, Most-Engaging Game Moments and Half-Time Highlights 
SAN JOSE, CA -- (Marketwire) -- 01/31/13 --  What: As the sole source
of immediate and data-backed insight into Super Bowl viewers'
most-watched commercials and moments*, TiVo Research and Analytics,
Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO),
will unveil its eleventh annual Super Bowl audience measurement
report the morning after football's biggest game, at 7:00 a.m. EST on
Monday, February 4, 2013. 
TiVo's 2013 Super Bowl audience measurement report will: 

--  Rank the top 10 most-engaging commercials of Super Bowl XLVII
--  Recap the most watched and re-watched moments of the game
--  Analyze viewership of the highly anticipated halftime show, headlined
    by Beyonce and a Destiny's Child reunion performance

Food and beverage brand commercials have been the most watched ads in
six of the last 10 Super Bowls. TiVo's top commercials from the past
ten Super Bowls are: 

--  2003: Reebok - "Office Linebacker Terry Tate"
--  2004: Anheuser-Busch (Bud Light) - "Sleigh Ride"
--  2005: Emerald Nuts - "Unicorn"
--  2006: Ameriquest - "Friendly Skies"
--  2007: Anheuser-Busch (Bud Light) - "Language Course with Carlos
--  2008: E*Trade - "Baby"
--  2009: - "Enhanced?"
--  2010: Doritos - "House Rules"
--  2011: Snickers - "Logging"
--  2012: Doritos - "Man's Best Friend"

Who: Tara Maitra, Senior Vice President, General Manager, Content and
Media Sales, TiVo Inc. 
When: Maitra is available for comment and further insight Monday,
February 4, 2013, beginning at 7:00 a.m. EST. To arrange an interview
or to receive the TiVo Super Bowl report, please email  
*TRA's audience measurement analysis is based on aggregated data from
a sample of approximately 30,000 anonymous households with the
Emmy-award winning TiVo service. TRA viewership information gauges
the interest in programming content by measuring the percentage of
the TiVo audience watching in "play" speed. The most engaging ads are
determined by looking for spots with the biggest bump in viewership
relative to the surrounding 15 minutes of programming, offering a
true reflection of change in viewership. 
About TiVo Research and Analytics, Inc. (TRA)
 TiVo Research and
Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media
marketing and analytics software company whose products help
advertisers, agencies and television networks improve advertising
targeting, accountability and return on media investment within the
Automotive, Consumer Packaged Goods, and Pharmaceutical industries,
as well as a growing number of client CRM engagements. TRA's
web-based Media TRAnalytics(R) platform matches the TV advertising
households actually receive with the products the same households
actually buy, enabling TRA clients to find "The Right Audience(R)"
while providing an unmatched level of transparency, measurement,
media planning/selling and improved ROI. TRA clients include Procter
and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer and
Starcom MediaVest Group. More information at: 
About TiVo Inc.
 Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed
the first commercially available digital video recorder (DVR). TiVo
offers the TiVo service and TiVo DVRs directly to consumers online at and through third-party retailers. TiVo also distributes
its technology and services through solutions tailored for cable,
satellite and broadcasting companies. Since its founding, TiVo has
evolved into the ultimate single solution media center by combining
its patented DVR technologies and universal cable box capabilities
with the ability to aggregate, search, and deliver millions of pieces
of broadband, cable, and broadcast content directly to the
television. An economical, one-stop-shop for in-home entertainment,
TiVo's intuitive functionality and ease of use puts viewers in
control by enabling them to effortlessly navigate the best digital
entertainment content available through one box, with one remote, and
one user interface, delivering the most dynamic user experience on
the market today. TiVo also continues to weave itself into the fabric
of the media industry by providing interactive advertising solutions
and audience research and measurement ratings services to the
television industry 
Steve Wymer 
Molly Luby
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