Sign of the Times: Award-Winning EcoTraction Decides to Snipp It

Sign of the Times: Award-Winning EcoTraction Decides to Snipp It 
WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 01/31/13 -- Snipp
Interactive Inc. (www.snipp.com), an international provider of mobile
marketing solutions listed on the TSX Venture Exchange (TSX
VENTURE:SPN), and Earth Innovations Inc., (www.EarthInnovations.ca),
the manufacturer of EcoTraction, an award-winning eco-friendly
alternative to toxic road salt, today announced the adoption of
Snipp's Response & Infrastructure Solutions for all of its product
packaging sold through retail outlets in North America. 
Mark Watson, CEO of Earth Innovations said, "Like EcoTraction, our
customers are unique and concerned about the damage caused by toxic
road salt. With Snipp Response, we can better understand our
customers and grow our business accordingly." 
The current program leverages the EcoTraction product packaging to
call attention to its mobile resources. The initiative places
targeted messaging, product information, and other winter tips in a
mobile friendly website that customers in-store can access via their
mobile phones using text messaging and/or scanning a QR code. 
The two companies plan on working together to extend this solution to
allow Earth Innovations to capture customer information in order to
build an integrated marketing database which the company can use for
future targeted marketing programs, such as the ability to
incorporate Snipp's Infrastructure solution to provide targeted local
weather alerts and proximity based coupon solutions. The company also
plans on working with Snipp to create a loyalty offering. 
Atul Sabharwal, CEO of Snipp noted, "It is very rewarding to work
with Earth Innovations, which is a company aggressively exploring how
mobile technology can enhance and transform traditional off-line
marketing and underutilized channels such as product packaging. The
ability to build an integrated database to capture customer
information and then target market to them opens up numerous
opportunities to improve the ROI for a brands marketing spend." 
About Earth Innovations Inc. 
Founded in 2005, Earth Innovation markets zeolite-based products as
solutions to environmental issues. After appearing on the hit CBC
television show Dragons' Den, the flagship product, award-winning
EcoTraction, is sold in North America, Europe, and Asia via retailers
and commercial distributors. 
About Snipp Interactive Inc. 
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for
brands to engage and interact with their customers. Snipp provides
print publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with three main solution sets: 


 
--  Response: Mobile activations that make offline campaigns more
    interactive. 
--  Infrastructure: Tools to create scalable mobile destinations and
    experiences. 
--  Validation: Mobile workflows to validate purchases and other customer
    actions.

 
Snipp generates revenue by designing, constructing, implementing and
managing these mobile solutions for its customers. Snipp is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India. 
Disclaimer for Forward-Looking Information 
This press release contains forward-looking statements and
information that are based on the beliefs of management and reflect
Snipp Interactive Inc.'s current expectations. When used in this
press release, the words "estimate", "project", "belief",
"anticipate", "intend", "expect", "plan", "predict", "may" or
"should" and the negative of these words or such variations thereon
or comparable terminology are intended to identify forward-looking
statements and information. The forward-looking statements and
information in this press release include information relating to the
closing of the Qualifying Transaction. Such statements and
information reflect the current view of Snipp Interactive Inc. with
respect to risks and uncertainties that may cause actual results to
differ materially from those contemplated in those forward-looking
statements and information. 
By their nature, forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause our actual
results, performance or achievements, or other future events, to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements. 
Forward-looking statements are made based on management's beliefs,
estimates and opinions on the date that statements are made and Snipp
Interactive Inc. undertakes no obligation to update forward-looking
statements if these beliefs, estimates and opinions or other
circumstances should change. Investors are cautioned against
attributing undue certainty to forward-looking statements. 
Snipp Interactive Inc. cautions that the foregoing list of material
factors is not exhaustive. When relying on Snipp Interactive Inc.'s
forward-looking statements and information to make decisions,
investors and others should carefully consider the foregoing factors
and other uncertainties and potential events. Snipp Interactive Inc.
has also assumed that material factors will not cause any
forward-looking statements and information to differ materially from
actual results or events. However, the list of these factors is not
exhaustive and is subject to change and there can be no assurance
that such assumptions will reflect the actual outcome of such items
or factors. 
Copyright Snipp Interactive Inc. All rights reserved. All other
trademarks and trade names are the property of their respective
owners. 
Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. 
Contacts:
Snipp Interactive Inc.
Anthony Durkacz
CFO
(416) 720-4360
investors@snipp.com
www.snipp.com
 
 
Press spacebar to pause and continue. Press esc to stop.