Sign of the Times: Award-Winning EcoTraction Decides to Snipp It

Sign of the Times: Award-Winning EcoTraction Decides to Snipp It 
WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 01/31/13 -- Snipp
Interactive Inc. (, an international provider of mobile
marketing solutions listed on the TSX Venture Exchange (TSX
VENTURE:SPN), and Earth Innovations Inc., (,
the manufacturer of EcoTraction, an award-winning eco-friendly
alternative to toxic road salt, today announced the adoption of
Snipp's Response & Infrastructure Solutions for all of its product
packaging sold through retail outlets in North America. 
Mark Watson, CEO of Earth Innovations said, "Like EcoTraction, our
customers are unique and concerned about the damage caused by toxic
road salt. With Snipp Response, we can better understand our
customers and grow our business accordingly." 
The current program leverages the EcoTraction product packaging to
call attention to its mobile resources. The initiative places
targeted messaging, product information, and other winter tips in a
mobile friendly website that customers in-store can access via their
mobile phones using text messaging and/or scanning a QR code. 
The two companies plan on working together to extend this solution to
allow Earth Innovations to capture customer information in order to
build an integrated marketing database which the company can use for
future targeted marketing programs, such as the ability to
incorporate Snipp's Infrastructure solution to provide targeted local
weather alerts and proximity based coupon solutions. The company also
plans on working with Snipp to create a loyalty offering. 
Atul Sabharwal, CEO of Snipp noted, "It is very rewarding to work
with Earth Innovations, which is a company aggressively exploring how
mobile technology can enhance and transform traditional off-line
marketing and underutilized channels such as product packaging. The
ability to build an integrated database to capture customer
information and then target market to them opens up numerous
opportunities to improve the ROI for a brands marketing spend." 
About Earth Innovations Inc. 
Founded in 2005, Earth Innovation markets zeolite-based products as
solutions to environmental issues. After appearing on the hit CBC
television show Dragons' Den, the flagship product, award-winning
EcoTraction, is sold in North America, Europe, and Asia via retailers
and commercial distributors. 
About Snipp Interactive Inc. 
Snipp Interactive Inc. ( builds mobile solutions for
brands to engage and interact with their customers. Snipp provides
print publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with three main solution sets: 

--  Response: Mobile activations that make offline campaigns more
--  Infrastructure: Tools to create scalable mobile destinations and
--  Validation: Mobile workflows to validate purchases and other customer

Snipp generates revenue by designing, constructing, implementing and
managing these mobile solutions for its customers. Snipp is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India. 
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Snipp Interactive Inc.
Anthony Durkacz
(416) 720-4360
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