Priceline To Debut New Ad in Sunday's Pre-Game: Big Bang's Kaley Cuoco Schools William Shatner in the Art of Negotiating

Priceline To Debut New Ad in Sunday's Pre-Game: Big Bang's Kaley Cuoco Schools
                  William Shatner in the Art of Negotiating

Priceline picks advertising's traditional showcase day to unveil the latest
spot in its 2013 campaign

PR Newswire

NORWALK, Conn., Jan. 31, 2013

NORWALK, Conn., Jan. 31, 2013 /PRNewswire/ -- Kaley Cuoco, star of CBS's "The
Big Bang Theory," will join William Shatner in a new (Nasdaq:
PCLN) ad that will be unveiled during Sunday's pregame show. The ad is the
second in a series of spots in which Cuoco plays the daughter of the
"Negotiator" character. As the campaign progresses, she shows her
hyper-aggressive father how's no-bid Express Deals(sm) hotel
reservation service is the lighter touch and highly effective way to score
deals on quality hotel rooms.


"Sunday's commercials are all about star-studded spots and new looks for
brands," said's Chief Marketing Officer Brett Keller. "This is
the perfect platform to showcase two highly successful celebrities within the
same ad. It's not something you see every day."

In the new ad (available online now at, Cuoco
firmly establishes herself as the new, gentler, force to be reckoned with when
it comes to saving travelers money on hotel rooms. On her first mission,
despite urgings from Shatner to overpower their mark with some heavy-handed
tactics ("Use the stun gun! Get the grappling hook!"), Cuoco instead
introduces him to Express Deals, a service where customers don't
have to bid and can get quality hotel rooms with guaranteed amenities like a
pool, gym or restaurant at savings of up to 45% over published rates.

Express Deals is's newest and most family-friendly hotel
reservation service that can save up to 45% without bidding on a room. With
Express Deals, customers choose the city, neighborhood and star-level hotel
they want, and can see all of a hotel's amenities (pool, on-site restaurant,
gym) and, in some cases, they can even specify the type of bedding they want
(two queens, one king, etc.). Express Deals listings also show satisfaction
scores from guests who have stayed at the hotel. Room rates are
pre-discounted up to 45% over published rates. After making their
reservation, customers are provided with the name of the hotel and their
complete itinerary. Customers who are looking to save even more – up to 60% -
can still bid on a room using's Name Your Own Price® hotel
service, or they can choose from the more than 201,000 hotels available on's global published-price hotel service.

About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The Group is
composed of four primary brands -,, and - and several ancillary brands. The Priceline Group provides
online travel services in over 180 countries in Europe, North America, South
America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world,
offering over 260,000 hotels (as of January 1, 2013), and is available in 41
languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises. In addition
to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the
lowest prices available, or the recently added Express Deals^SM, where
travelers can take advantage of hotel discounts without bidding. is an Asia-based online hotel reservation service that is available
in 38 languages. is a multinational car hire service, offering
its reservation services in over 6,000 locations. Customer support is provided
in 40 languages.

DKC Public Relations: Brian Moriarty (212) 981-5252 Press Information: Brian Ek (203) 299-8167

Investor Relations: Matthew Tynan (203) 299-8487

SOURCE The Priceline Group

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