Calvin Klein Underwear Spring 2013 Advertising Campaign to Debut During Super Bowl XLVII

  Calvin Klein Underwear Spring 2013 Advertising Campaign to Debut During
  Super Bowl XLVII

    New :30 Commercial to Support the Global Launch of Men’s “Calvin Klein
                              Concept” Underwear

Business Wire

NEW YORK -- January 31, 2013

PVH Corp. (NYSE: PVH) announced today that Calvin Klein’s first-ever
commercial during Super Bowl XLVII will introduce the new Calvin Klein
Underwear Spring 2013 global advertising campaign. The high-profile television
placement is set to air during the big game broadcast on Sunday, February 3,
2013, in support of the launch of Calvin Klein Concept, the brand’s latest
men’s product offering. “By making this high profile marketing investment, PVH
is demonstrating its commitment to fueling the growth of the entirety of the
Calvin Klein franchise and illustrating the first step towards a more unified
brand vision once the Warnaco acquisition is completed,” said Manny Chirico,
Chairman and CEO of PVH Corp.

Calvin Klein Underwear Concept featuring Matt Terry (c) Steven Klein

Calvin Klein Underwear Concept featuring Matt Terry (c) Steven Klein

The provocative commercial depicts model Matthew Terry as the iconic archetype
in a modern “man versus machine” creative inspired by the 360º seamless
technology construction of the new men’s Calvin Klein Concept line. Shot in
New York City, the sexy campaign video was conceived and directed by
consulting creative director Fabien Baron of Baron + Baron, working with
Calvin Klein’s in-house global marketing and advertising agency. The
attention-grabbing commercial will air towards the end of the first quarter of
Super Bowl XLVII.

“We are a brand with a rich advertising legacy and we firmly believe in
powerful, multi-platform lifestyle advertising to support and grow the brand’s
image around the world,” said Tom Murry, President & CEO, Calvin Klein, Inc.
“This is a significant milestone, and, as an iconic American designer brand,
we are extremely proud to be able to debut the latest Calvin Klein Underwear
campaign during the Super Bowl – the most watched television event annually in
the United States.”

For the powerful and masculine print campaign, Mr. Terry was captured by
renowned photographer Steven Klein. Taking cues from the new seamless
underwear line, both the video and print advertisements emphasize innovation,
movement and perfection.

On game day, all of Calvin Klein’s official social media platforms – including
Facebook, Twitter, Tumblr and YouTube – will be transformed with the new
creative to further support the product launch. Complementing digital content
will also be shared throughout the championship game via Vine, Twitter’s new
video-sharing app. Once the commercial has aired, it will also be included in
Twitter’s #AdScrimmage and YouTube’s Ad Blitz contests for this year’s best
Super Bowl commercials as voted by the fans.

Following the Super Bowl, the Calvin Klein Concept :30 second commercial will
continue to air on CBS, as well as on other major networks, including ABC and
ESPN. Additional television spots are scheduled for outlets in Europe, Asia
and Mexico in the spring. In addition to key on-line placements on YouTube,
leading men’s websites and key portals, the creative will also appear in
numerous editions of GQ, Esquire and Men’s Health, and impactful outdoor
executions in the U.S., Mexico, Italy and Australia. Overall, the Spring 2013
campaign will reach 19 markets across North America, Europe and Asia, focusing
on the United States, Canada, Mexico, the United Kingdom, Germany, France,
Japan, China, Hong Kong and Korea.

The new Calvin Klein Concept underwear line is currently available for
purchase in the U.S. on calvinklein.com and at the Calvin Klein Underwear
stores in Soho and Georgetown, as well as at select retailers around the
country. The product begins arriving in store at other select retailers around
the world and throughout the global network of Calvin Klein Underwear stores
the first week of February.

Calvin Klein Concept offers ultimate comfort, freedom and fit. Designed with
sleek precision, the new product assortment combines the technical with a
clean, minimalist aesthetic. The masculine line is all about mobility,
offering briefs, trunks and boxer briefs in breathable microfiber and cotton
stretch. All styles have a distinctive striped, continuous waistband echoing
the underwear’s seamless design. A limited offering of coordinating women's
Calvin Klein Concept silhouettes is also available.

Inspired by the line’s signature striped waistband, a product window on the
men’s Calvin Klein Concept box is designed as two transparent bands cutting
across the front and side panel. In addition, to further enhance the product’s
unified brand image, the advertising and packaging visuals were shot together
for the first time.

Mr. Terry is a personal trainer from Pennsylvania who was discovered in 2011
after being named co-winner of the annual VMAN/Ford Model Search. His first
global advertising campaigns were for Calvin Klein Underwear Bold and Calvin
Klein Jeans for Spring 2012.

Super Bowl XLVII will broadcast nationally on CBS on February 3^rd from the
Mercedes-Benz Superdome in New Orleans. The Calvin Klein commercial will be
the only television spot from a designer fashion brand on this year’s Super
Bowl broadcast. According to Nielsen, the 2012 Super Bowl was the most-watched
television program in U.S. history, with over 111 million viewers – the
seventh straight year of increases in the Super Bowl’s television audience.

PVH Corp., one of the world’s largest apparel companies, owns and markets the
iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s
largest shirt and neckwear company and markets a variety of goods under its
own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and
G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps,
Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and
John Varvatos. For more information, please visit pvh.com.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios
in the world. It designs and markets women’s and men’s designer collection
apparel and a range of other products that are manufactured and marketed
through an extensive network of licensing agreements and other arrangements
worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines
under the various Calvin Klein brands include women’s dresses and suits, men's
dress furnishings and tailored clothing, men’s and women's sportswear and
bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances,
eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear,
jewelry, watches, outerwear, handbags, small leather goods, and home
furnishings (including furniture). For more information, please visit
calvinklein.com.

Calvin Klein Underwear is a division of The Warnaco Group, Inc. Headquartered
in New York. The Warnaco Group, Inc. is a leading global apparel company
engaged in the business of designing, sourcing, marketing and selling men's,
women's and children's sportswear and accessories, intimate apparel, and
swimwear under such owned and licensed brands as Calvin Klein, Speedo, Chaps,
Warner's and Olga. For more information, please visit Warnaco.com.

                                     ###

EDITORIAL CREDIT: Calvin Klein Underwear introduces Calvin Klein Concept for
men

PRINT ADVERTISING IMAGE CREDIT: © 2013 Steven Klein

VIDEO CREDIT: © 2013 Fabien Baron

CALVIN KLEIN UNDERWEAR VIDEO – TO VIEW:
http://www.youtube.com/watch?v=xiScRWg15fk

SOCIAL MEDIA: www.facebook.com/calvinklein; www.twitter.com/calvinklein;
calvinklein.tumblr.com
when Tweeting, please use @calvinklein #calvinklein

VOTE FOR CALVIN KLEIN’S SUPER BOWL COMMERCIAL after it airs:

  * On YouTube, vote at youtube.com/adblitz
  * On Twitter, Tweet #VoteCalvinKlein in Twitter’s #AdScrimmage contest

ADDITIONAL AD CAMPAIGN IMAGES AVAILABLE UPON REQUEST

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995: Forward-looking statements and information about PVH Corp. and its
subsidiaries (collectively, “PVH”) included in this press release, including,
without limitation, statements relating to the Company’s plans, strategies,
objectives, expectations and intentions, and the benefits, results, effects
and timing of its pending acquisition of The Warnaco Group, Inc. are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Investors are cautioned that such forward-looking
statements are inherently subject to risks and uncertainties, many of which
cannot be predicted with accuracy, and some of which might not be anticipated,
including, without limitation, the following: (i) the Company’s plans,
strategies, objectives, expectations and intentions are subject to change at
any time at the discretion of the Company; (ii) the Company’s proposed
acquisition of Warnaco is subject to conditions, which may not be satisfied,
in which event the transaction may not close; (iii) in connection with the
acquisition of Tommy Hilfiger B.V. and certain affiliated companies, the
Company borrowed significant amounts, and in connection with the pending
acquisition of Warnaco, the Company has borrowed and intends to borrow
additional significant amounts, may now or thereafter be considered to be
highly leveraged, and uses and will have to continue to use a significant
portion of its cash flows to service such indebtedness, as a result of which
the Company might not have sufficient funds to operate its businesses in the
manner it intends or has operated in the past; (iv) the Company’s plans and
results of operations will be affected by the Company’s ability to manage its
growth and inventory, including its ability to realize benefits from Warnaco;
(v) acquisitions and issues arising with acquisitions and proposed
transactions, including without limitation, the ability to integrate an
acquired entity, such as Warnaco, into the Company with no substantial adverse
effect on the acquired entity’s or the Company’s existing operations, employee
relationships, vendor relationships, customer relationships or financial
performance; and (vi) other risks and uncertainties indicated from time to
time in the Company’s filings with the Securities and Exchange Commission.

The Company does not undertake any obligation to update publicly any
forward-looking statement, whether as a result of the receipt of new
information, future events or otherwise.

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Contact:

Calvin Klein, Inc.
Jennifer Crawford, 212-292-9795
SVP, Corporate Communications
jennifercrawford@ck.com
or
Chris Martinelli, 212-292-9648
Director, Men’s PR & Celebrity
chrismartinelli@ck.com
or
PVH Corp.
Dana Perlman, 212 381 3502
Treasurer, SVP - Business Development and Investor Relations
danaperlman@pvh.com