Starbucks invites Canadians to give a penny to get a pound

Participating stores offer customers a 2(nd) pound of Blonde Roast whole bean 
coffee for just one cent 
TORONTO, Jan. 31, 2013 /CNW/ - As Canada prepares to bid farewell to the 
penny, Canadians may be wondering what to do with that extra change in their 
wallet. To mark the de-circulation of the iconic Canadian coin and, as a 
value-added thank you to customers, Starbucks is inviting Canadians to make 
the most of their last pennies. Today and tomorrow, Canadians can bring their 
pennies into participating Starbucks® stores to get a pound of Veranda 
Blend(TM/MC )Whole Bean Coffee for just one cent with the purchase of a 
one-pound package of Veranda Blend(TM/MC )at regular price. 
"The de-circulation of the penny is the end of an era - and we wanted to mark 
the milestone by giving back to coffee lovers," says Kevin Reid, director 
Beverage, Starbucks Canada. "As we celebrate the success of our Starbucks® 
Blonde Roast coffee, and invite Canadians to re-name our Veranda Blend(TM/MC), 
it seemed natural to offer coffee lovers this extra value for their pennies." 
Starting today, through until February 1, 2013, customers who purchase a 
one-pound package of Starbucks® Blonde Veranda Blend(TM/MC )Whole Bean at 
regular price from participating Starbucks stores may purchase a second pound 
for one penny (while supplies last). 
The Government of Canada and financial institutions across the country will 
stop distributing the penny on February 4, 2013. Starbucks will continue to 
distribute pennies on cash owed, if they are available. If pennies are 
unavailable, Starbucks will round cash owed up or down to the nearest five 
cent increment. More information about the de-circulation of the penny is 
available from the Canada Revenue Agency (CRA) website at www.cra-arc.gc.ca. 
Starbucks® Blonde Roast was developed with Canadians in mind who don't think 
they like Starbucks® coffee. Since its launch a year ago, the company has 
seen a significant response from Canadian consumers who are embracing the 
milder, easier drinking blend. To celebrate, Starbucks is inviting Canadians 
to help re-name the popular Veranda Blend(TM/MC). Until February 10, 2013, 
Starbucks® Blonde Roast drinkers and coffee lovers can visit 
www.starbucks.ca/Blonde to review the rules and submit their entry for a new 
and uniquely Canadian name for Starbucks® Blonde Veranda Blend(TM/MC). The 
winning name will be incorporated into new packaging designs that will be 
available in Starbucks stores. 
About Starbucks® Blonde Roast
Starbucks master roasters took some of the world's finest arabica beans and 
explored more than 80 recipes during the course of eight months before 
selecting the final coffees for Starbucks® Blonde Roast. To draw out its soft 
flavours, Starbucks® Blonde Roast has a shorter roast time, creating a 
premium, approachable and perfectly balanced cup of lighter-bodied coffee. 
Starbucks® Blonde Roast selections include Starbucks® Veranda Blend(TM/M), 
Starbucks® Willow Blend(TM/M), and Decaf Starbucks® Willow Blend(TM/M). 
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee. Today, with stores around the 
globe, the company is the premier roaster and retailer of specialty coffee in 
the world. Through our unwavering commitment to excellence and our guiding 
principles, we bring the unique Starbucks Experience to life for every 
customer through every cup. To share in the experience, please visit us in our 
stores or online at www.starbucks.ca. 
Sarah Marinelli Edelman sarah.marinelli@edelman.com 416.849.2496 
SOURCE: Starbucks Coffee Company 
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CO: Starbucks Coffee Company
ST: Ontario
NI: FBR FOD  
-0- Jan/31/2013 13:00 GMT
 
 
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