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Sweet Talk Your Valentine With Krispy Kreme Hearts

              Sweet Talk Your Valentine With Krispy Kreme Hearts

Krispy Kreme Original Glazed Heart Doughnuts Now At Participating Grocery
Stores

PR Newswire

WINSTON SALEM, N.C., Jan. 31, 2013

WINSTON SALEM, N.C., Jan. 31, 2013 /PRNewswire/ -- You'll melt their hearts
when you bring home a box of heart-shaped delights from Krispy Kreme® from
your nearest participating mass merchant and grocery store. Krispy Kreme
Original Glazed® Heart-Shaped Doughnuts are available in 6-count boxes now
through February 14. Inside each specially marked Krispy Kreme Valentine
themed box contains 6 Valentine Cards with sweet Happy Valentine's Day wishes
for your sweetheart or someone special.

(Photo: http://photos.prnewswire.com/prnh/20130131/CL41917 )

"A box of Krispy Kreme heart doughnuts is a tasty and eye-catching way to
enjoy this special day," explains Mark LaBrecque, Krispy Kreme's Senior
Director - U.S. Marketing Activation. "They're a sweet treat for you, and the
perfect way to say Happy Valentine's Day to friends and family."

Use the QR code located on the Valentine box to share your heart with a Krispy
Kreme Valentine e-card, and visit www.facebook.com/krispykreme to customize
your Share Your Heart Facebook Cover Photo.

  oKrispy Kreme Original Glazed Heart-Shaped Doughnuts- Available in 6-count
    boxes on the Krispy Kreme display at participating mass merchants and
    grocery stores. Not available in Krispy Kreme doughnut shops. Suggested
    Retail price $4.49.

Original Glazed Heart-Shaped doughnuts are also sold individually at
participating grocery, mass merchant and convenience stores.

Vernon Rudolph founded Krispy Kreme Doughnuts in 1937, delivering Krispy Kreme
doughnuts to grocers throughout Winston Salem, North Carolina. Seventy five
years later, the legacy continues as Krispy Kreme delivery trucks travel
millions of miles a year delivering Krispy Kreme's signature Original Glazed®,
Iced, Kreme™ filling, cake doughnuts, a variety of honeybuns, mini-crullers,
fruit pies, and other snack-sized doughnuts fresh daily to over 10,000
grocery, convenience and mass merchant stores in the United States. Find out
more at www.krispykreme.com/grocery.

Connect with Krispy Kreme at krispykreme.com, KrispyKreme.com/HotLightApp,
Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats,
including its signature Original Glazed® doughnut. Headquartered in
Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and
great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts,
Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at
www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Website: http://www.krispykreme.com
Contact: Lafeea Watson, +1-336-726-8878, lwatson@krispykreme.com