GE Capital Retail Bank Renews P.C. Richard & Son Consumer Credit Card Program

  GE Capital Retail Bank Renews P.C. Richard & Son Consumer Credit Card

   P.C. Richard & Son Credit Program Builds on Nearly 30 Years of Consumer
                             Financing Solutions

Business Wire

STAMFORD, Conn. & FARMINGDALE, N.Y. -- January 31, 2013

GE Capital Retail Bank today announced a multi-year extension of its
relationship with P.C. Richard & Son to provide a consumer credit card
program. GE Capital Retail Bank provides financial solutions to retailers to
help grow their customer sales and will continue to service the account and
manage the credit program, which began in 1986.

“Over the past three decades, GE Capital and P.C. Richard & Son have built a
strong relationship,” said Tom Pohmer, VP and CFO for P.C. Richard & Son. “GE
Capital’s flexible financing programs have helped us build long-term customer
loyalty, and we’re pleased to continue working together.”

P.C. Richard & Son is one of the oldest private, family-owned appliance and
consumer electronics retailers in the United States with 65 locations, as well
as an online store. Founded in 1909, P.C. Richard & Son has a long history of
working with GE, including carrying GE appliances and products for nearly a
century. Today, customers can apply for the P.C. Richard & Son Credit Card
in-store or online and qualified applicants receive immediate approval for
purchases with flexible financing promotions.* Cardholders can manage their
account online, as well as make payments in-store.

“Our research shows that consumers shopping for electronics and appliances
look for a wide selection, knowledgeable service and an affordable way to make
their purchases,” said Paul Schell, general manager for GE Capital’s Retail
Finance business. “We’re proud to continue providing a consumer credit card
program, which has been an important tool to build business for P.C. Richard &
Son and meet the needs of its customers.”

For 80 years, GE Capital has helped major retailers and more than 200,000
small- and mid-sized businesses throughout the United States build consumer
financing programs that support business growth and customer satisfaction. GE
Capital is a leading provider of consumer credit in the Appliances and
Consumer Electronics industry. The company supports its clients with
proprietary online technology such as BusinessCenter, which includes service,
marketing and sales tools, as well as Learning Center, providing businesses
with access to comprehensive training for their teams on financing for

*Subject to credit approval and availability

About P.C. Richard & Son

Founded in 1909, P.C. Richard & Son is one of the oldest private, family-owned
appliance and consumer electronics retailers in the United States. This Week
in Consumer Electronics places P.C. Richard & Son among the top 25 largest
electronics retailers in America. For more information, visit, or via Twitter

About GE Capital's Retail Finance business

GE Capital’s Retail Finance business is among the country’s most successful
retail lenders, with 80years of experience in consumer financing. The
business, with its lending entity GE Capital Retail Bank, provides customized
credit programs to retailers and consumers in the United States and Canada
that help drive sales. This includes private label and bankcard credit
programs to major national, regional and independent retailers in the U.S., as
well as private label credit programs, promotional and installment lending,
bankcards and financial services for consumers through dealers; contractors;
manufacturers; healthcare practices; and service providers across nearly 20
industries. We are not just bankers; we help clients build better businesses.
More information can be found at

GE Capital is one of the world’s largest providers of credit. For over one
million businesses, large and small, GE Capital provides financing to
purchase, lease and distribute equipment, as well as capital for real estate
and corporate acquisitions, refinancings and restructurings. For our 100+
million consumer customers, GE Capital offers credit cards, sales finance
programs, home, car and personal loans and credit insurance. For more
information, visitwww.gecapital.comor follow company news via Twitter

GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website

©2013 General Electric Company, All rights reserved.

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Cristy Williams, 678-518-2596
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