Mazda SkyACTIV Honored with 2013 Green Car Technology Award

         Mazda SkyACTIV Honored with 2013 Green Car Technology Award

Green Car Journal Announces Winner at The Washington Auto Show® Public Policy
Day

PR Newswire

WASHINGTON, Jan. 31, 2013

WASHINGTON, Jan.31, 2013 /PRNewswire/ --Mazda's highly-efficient SkyACTIV
technology has been named Green Car Journal's 2013 Green Car Technology
Award^™ winner at the Washington Auto Show (WAS). The inaugural Green Car
Technology Award^™ winner was announced at a press conference held in the
Washington Auto Show's Advanced Technology Superhighway (ATS) exhibit area
during the show's second Policy Day. Accepting the award was Peter Donnelly,
Regional General Manager of Mazda North American Operations Northeast Region.

Mazda SkyACTIV rose to the top amid a field of 10 nominees from major
automakers. Nominees include Fiat MultiAir; Fisker EVer Powertrain; Ford Auto
Stop-Start, EcoBoost, and Energi technologies; Honda Eco Assist; Mazda
SkyACTIV; Nissan Easy-Fill Tire Alert; Tesla Powertrain; and Toyota RAV4 EV
Powertrain. These nominees are distinguished as Green Car Journal's 'Top 10
Green Car Technologies for 2013.' Each of these technologies is incorporated
in current model vehicles and helping achieve ever-higher levels of efficiency
and lower environmental impact today, a requirement for consideration in the
award program.

"We were pleased that the Green Car Journal selected The Washington Auto Show
as the venue to announce its inaugural Green Car Technology Award," said
Robert Fogarty, president of Sport Automotive and WAS Show Chairman.

The inaugural Green Car Technology Award^™ is an important addition at the
Washington Auto Show and an ideal complement to the show's ATS Lounge.
Advanced technologies are key to the auto industry's challenge of meeting
federally mandated 54.5 mpg fleet-wide fuel economy by 2025 while decreasing
petroleum use and CO2 emissions. The Green Car Technology Award^™ recognizes
the year's most prominent technology identified by Green Car Journal.

"The approach that Mazda is taking by incorporating its full suite of
efficient SkyACTIV technologies in its all-new models is important," said Ron
Cogan, editor and publisher of the Green Car Journal. "Optimizing the entire
vehicle, from engine and transmission to chassis, body structure, and all the
components large and small that make up a modern vehicle is truly paramount.
This holistic philosophy epitomizes the ideal in delivering the enabling
technologies so important to creating the efficient, fun-to-drive models
required for a more environmentally compatible driving future."

Mazda's 2013 CX-5 is the first model to be designed with the automaker's full
suite of SkyACTIV technologies, a move that enables this crossover vehicle to
achieve a milestone 35 highway mpg. Green Car Journal testing has shown this
vehicle's ability to net an even higher 40 mpg on extended highway drives
without effort. The new 2014 Mazda6, with its gasoline SkyACTIV-G and clean
diesel SkyACTIV-D powerplants, is the next all-new model to benefit from this
technology and the SkyACTIV philosophy.

The Mazda6 SkyACTIV and a selection of models representing technology
finalists for the Green Car Technology Award^™ will be on display at the
Washington Auto Show in the ATS Lounge on the main show floor.

About Green Car Journal
The award-winning Green Car Journal has focused on the intersection of
automobiles, energy, and environment since its launch in 1992. As part of its
mission, the magazine hosts events, produces ride-and-drives of advanced and
clean fuel vehicles, and conducts various outreach efforts to educate
consumers on better and more environmentally positive vehicle choices.
Additional information about Green Car Journal can be viewed at
www.greencarjournal.com.

About WANADA and The Washington Auto Show
The 2013 staging of the 71st Washington Auto Show in Washington, DC offers a
showcase of more than 700 vehicles from over 43 domestic and import
manufacturers. The 2013 Washington Auto Show opens to the public from Feb.
1-10 at the Walter E. Washington Convention Center and is produced by the
Washington Area New Automobile Dealers Association (WANADA). Founded in 1917,
WANADA represents more than 225 franchised new vehicle dealers and 75
kindred-line members operating in and around the Capital Beltway, representing
the metro Washington, DC auto market.

SOURCE Washington Auto Show 2013

Contact: Barbara Pomerance, Dir. of Communications, +1-800-697-7574, or
+1-404-557-7200
 
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