CAR JOURNAL

- Inaugural Award Recognizes Advanced Vehicle Technologies That Achieve
Increased Efficiencies While Lowering Environmental Impact -

PR Newswire

WASHINGTON, Jan. 31, 2013

WASHINGTON, Jan. 31, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today was honored as a recipient of the inaugural "2013 Green Car
Technology Award," as presented by Green Car Journal. Announced during a
press conference at the Washington (DC) Auto Show, Mazda's SKYACTIV®^1
TECHNOLOGY was selected among a list of 10 top automotive technology
finalists. SKYACTIV TECHNOLOGY is the brand's all-new engineering approach
toward increasing overall vehicle efficiency, performance and fuel economy,
while reducing CO[2] emissions. Developed within Mazda Motor Corporation's
(MC) headquarters in Hiroshima, Japan, SKYACTIV TECHNOLOGY consists of
advanced engineering and manufacturing processes to produce redesigned
lightweight yet stronger components in the form of engine, transmission, body
and chassis structures.


"Since SKYACTIV TECHNOLOGY was introduced into our model lineup last year,
consumers and critics alike have been reporting positive real-world results on
fuel economy as well as performance," said Jim O'Sullivan, president and CEO,
MNAO. "Within the next two years, our goal is to increase our global fleet's
fuel economy by 30 percent when compared to our figures from 2008. SKYACTIV
TECHNOLOGY plays a major role in achieving this strategy, and will continue to
be successfully implemented in all future Mazda products."

The Green Car Technology Award honors an important enabling technology that is
currently available to consumers in the United States. Technologies
considered vary to include advanced powerplants and drivetrain components to
on-board systems that work toward increasing efficiencies, reducing petroleum
use or improving environmental impact. According to the Green Car Journal,
advanced technologies are key to the auto industry's challenge of meeting a
federally-mandated 54.5 mpg fleet-wide fuel economy by 2025 while decreasing
petroleum use and CO[2] emissions.

"The approach that Mazda is taking by incorporating its full suite of
efficient SKYACTIV technologies in its all-new models is important," said Ron
Cogan, editor and publisher, Green Car Journal. "Optimizing the entire
vehicle, from engine and transmission to chassis, body structure and all the
components large and small that make up a modern vehicle is truly paramount.
This holistic philosophy epitomizes the ideal in delivering the enabling
technologies so important to creating the efficient, fun-to-drive models
required for a more environmentally compatible driving future."

SKYACTIV TECHNOLOGY was introduced in North America on the 2012 Mazda3 compact
car, which featured a SKYACTIV-G 2.0-liter engine as well as the SKYACTIV-MT
six-speed manual transmission and SKYACTIV-Drive six-speed automatic to
achieve up to 40 highway mpg.

The 2013 CX-5 compact SUV was the first Mazda globally to receive all SKYACTIV
elements, which included a SKYACTIV-Body and SKYACTIV-Chassis, and features
the highest highway mpg of any SUV in North America – including hybrids. When
equipped with the SKYACTIV-G 2.0-liter engine (standard on 2013-14 model-year
vehicles), CX-5 also boasts the best combined fuel economy amongst its
non-electric segment competitors.

The all-new 2014 Mazda6, launched just this month, is the second
all-encompassing SKYACTIV TECHNOLOGY vehicle. The mid-size sedan also becomes
the first Mazda in North America to receive the SKYACTIV-D 2.2-liter clean
diesel engine, available during the second half of 2013, making Mazda the only
Asian manufacturer to offer a diesel option in this market. While offering
one of the more powerful engines in the segment via its SKYACTIV-G 2.5-liter
gasoline engine, the 2014 Mazda6 also features a best-in-class highway fuel
economy of 38 mpg.

The award-winning Green Car Journal has focused on the intersection of
automobiles, energy and environment since its launch in 1992. As part of its
mission, the magazine hosts events, produces ride-and-drives of advanced and
clean fuel vehicles as well as conducts various outreach efforts to educate
consumers on better, more environmentally positive vehicle choices.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Contact: Beverly Braga, +1-949-727-6751, or Eric Booth, +1-949-727-6144, both
of Mazda North American Operations
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