SAP Enters Sports and Entertainment Business for Advanced Ticketing and Customer Relationship Management With Acquisition of

   SAP Enters Sports and Entertainment Business for Advanced Ticketing and
       Customer Relationship Management With Acquisition of Ticket-Web

PR Newswire

WALLDORF, Germany, Jan. 31, 2013

WALLDORF, Germany, Jan. 31, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) today
announced plans to acquire Ticket-Web GmbH & Co. KG, a provider of ticketing
solutions and niche customer relationship management software (CRM) for sports
and entertainment promoters. The move paves the way for SAP to offer enhanced
solutions to help promoters, venues and teams market events over the Internet
and better support arena management.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Flexible, easy-to-use and end-user-oriented dynamic ticketing is critical for
all sports clubs, stadiums and entertainment franchises to win and retain
customers. When combined with enterprise software solutions, including
business intelligence (BI), enterprise resource planning (ERP), CRM and
financials, an integrated ticketing solution can help promoters boost
attendance, deepen customer engagement and optimize profitability by tailoring
offers to individual customers and expanding their business. While Ticket-Web
will build the basis for a new integrated sports solution from SAP, it can
also be joined to other back-ends, just as SAP can also run with other
ticketing systems depending on the customer's decision.

Based in Wildau, Germany, Ticket-Web is established in Europe with its main
product, ENTREE-tickets, an online ticketing service. The company also has
niche complementary solutions for customer financial process management and
CRM.

One prospect of such an acquisition could be to create a ticketing solution
that could leverage the high-speed SAP HANA® database technology as well as
real-time business analytics, mobile tools and cloud solutions. By enhancing
SAP® Business Suite software, the SAP Business ByDesign® solution and the SAP®
Business One application with club and stadium management functionality, SAP
could offer robust ERP solutions tailored specifically for a much smarter and
faster management of sports and entertainment arenas.

In today's environment, tens of thousands of transactions such as ticket sales
can be executed in hours, or even minutes. These could be from fans anywhere,
using mobile devices. SAP envisions a scenario where the high-speed SAP HANA
platform, combined with BI reporting tools, could give promoters insights — in
real time — to better understand which marketing tactics worked and which did
not, giving them far more speed and agility to refine offerings to better
respond to consumer needs and improve sales.

"SAP is committed to delivering solutions in the world of sports and
entertainment that enhance the fan experience, provide real-time insights to
improve performance and help sport and event management organizations run like
never before," said Bernd Leukert, executive vice president for Applications,
SAP. "The addition of Ticket-Web combined with solutions like SAP HANA and SAP
Mobile Platform will help us connect with sports and entertainment fans around
the world."

"We are ecstatic about this new team of Ticket-Web and SAP," said Joerg
Oehmichen, chief executive officer and founder of Ticket-Web. "Promoters of
events both large and small will soon have the power and reach of SAP
innovation at their fingertips. The result will be a much richer fan
experience and the ability to get closer to their customers."

Ticket-Web employees will become part of SAP. The deal is expected to close
during the second quarter of 2013.

For more information, visit the SAP Newsroom.

About Ticket-Web GmbH & Co. KG
Ticket-Web GmbH & Co. KG provides solutions for ticketing. The solution allows
venues and event promoters of any size to ticket and market a full range of
events on the Web.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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