Sears Auto Center Brings Back RoadHandler™ Tires

               Sears Auto Center Brings Back RoadHandler™ Tires

Long-Lasting RoadHandler™ Tires Backed by Best-In-Class 100,000 Mile Warranty

PR Newswire

HOFFMAN ESTATES, Ill., Jan. 31, 2013

HOFFMAN ESTATES, Ill., Jan. 31, 2013 /PRNewswire/ -- A new generation of
drivers can now experience the performance of RoadHandler™ tires. Sears Auto
Center announces the return of RoadHandler – a long-lasting, premium tire
backed by a best-in-class 100,000 mile warranty.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/60172-sears-auto-center-brings-back-roadhandler-tires

(Photo: http://photos.prnewswire.com/prnh/20130131/MM49896 )

"We brought back RoadHandler tires to give our customers a safe, dependable
tire at an excellent value," said Joe Finney, senior vice president and
president, Sears Automotive. "After nearly a decade, we are excited to
re-introduce the classic RoadHandler brand, exclusive to Sears."

When a car is equipped with RoadHandler tires, the only thing to worry about
is where to drive next. RoadHandler tires are:

  o Guaranteed. Since  RoadHandler tires come with a best-in-class 100,000
    mile warranty, they might even outlast your car.
  o Durable. RoadHandler tires come complete with unique square belt edge tape
    technology that is designed to increase durability and reinforce the tire,
    creating long-term protection against tread separation.
  o Designed with Weather in Mind. With full-depth treads and wide
    circumferential grooves, RoadHandler tires are designed to have
    outstanding traction in rain and snow.

Cris Carter, pro football analyst, former all-pro wide receiver and frequent
traveler, recently tested the RoadHandler tires. "I spend a lot of time
traveling for my career – analyzing and playing football – and I know the
importance of having a set of reliable tires," said Carter. "I think anyone
can own the road, no matter the weather conditions, with RoadHandler." 

To view Carter's reaction to his test drive, go to www.YouTube.com/SearsAuto.

With RoadHandler tires, anyone can ride easy knowing they have the full
backing of Sears Auto Center's automotive maintenance and repair services.
With  more than 775 stores around the nation serving customers seven days a
week, Sears Auto Center provides hassle-free service wherever you need it.

"With a commitment to do what's right every time, certified technicians, and
the convenience of a national database that saves customer purchases and
automotive maintenance history in our system, you can trust Sears Auto Center
no matter which location you visit during your travels," Finney added.

For RoadHandler tire sizes, availability and pricing, as well as more
information on Sears Auto Center services, visit www.Sears.com/RoadHandler.
For the latest Sears Auto Center news and promotions, "Like" the brand on
Facebook and "Follow" it on Twitter.

Members of the SHOP YOUR WAY^SM program can join the conversation about
RoadHandler tires on www.shopyourway.com. From the Sears Auto page on SHOP
YOUR WAY, Members can add their own hot products and participate in exclusive
sweepstakes.

About Sears Auto Center

Sears Auto Center is a leading provider of automotive maintenance and repair
services and parts, with more than 775 locations nationwide offering a full
array of passenger and light truck tires, including RoadHandler™, Michelin and
Goodyear; DieHard® batteries, Craftsman® auto accessories and more. Sears has
a long history as America's trusted place for car care, having offered auto
parts since 1905 and service since 1931. Sears Auto Center offers customers
convenient locations and hours - open seven days a week, as well as an
extensive menu of services. Sears Auto Center is a division of Sears Holdings
Corporation. For more information on Sears Auto Center please visit
www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto 

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 2,600
full-line and specialty retail stores in the United States and Canada and the
home of SHOP YOUR WAY, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety of physical
and digital formats through ShopYourWay.com. Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, fitness
equipment and automotive repair and maintenance. Key proprietary brands
include Kenmore, Craftsman and DieHard, with a broad apparel offering,
including such well-known labels as Lands' End, the Kardashian Kollection,
Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country
Living Home Collection. We are the nation's largest provider of home services,
with more than 15 million service and installation calls made annually and
have a long-established commitment to those who serve in the military through
initiatives like the Heroes at Home program. We have been named the 2011
Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate
Commitment Award" for Product Retailing and Energy Management and one of the
Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart
Corporation.  For more information, visit Sears Holdings' website at
www.searsholdings.com. Twitter: @searsholdings | Facebook:
http://www.facebook.com/SHCCareers.

MEDIA CONTACTS:
Larry Costello             Kasey Salt
Sears Holdings             Zeno Group for Sears
847-286-9036               312-755-5462
Larry.Costello@searshc.com Kasey.Salt@zenogroup.com

SOURCE Sears Holdings Corporation

Website: http://www.searsholdings.com