BroadSoft Survey Finds Users Demanding Mobile Unified Communications

BroadSoft Survey Finds Users Demanding Mobile Unified Communications 
Results Point to Opportunity for Mobile Network Operators to More
Rapidly Monetize Investments in LTE Networks by Delivering Mobile UC
to Workers 
GAITHERSBURG, MD -- (Marketwire) -- 01/31/13 --  Workers are highly
frustrated with today's passive/non-real-time communications options
such as email and voicemail, according to a new global survey by
BroadSoft, Inc. (NASDAQ: BSFT). The research results also indicate
strong desire for tightly integrated mobile Unified Communications
(UC) solutions -- suggesting Mobile Network Operators (MNOs)
investments in LTE networks leave them strongly positioned to meet
the communications needs of an increasingly mobile workforce. 
The BroadSoft survey of more than 700 users across the U.S. and
Europe included multiple industries and focused on "everyday"
business users' attitudes towards various communications
technologies, particularly Unified Communications. Key findings
included:  
Top Communications Frustrations Are Universal 
 When asked to rank
their top three frustrations, employees cited:  
1. Waiting on information (78%); 
 2. Locating and contacting someone
(69%); and 
 3. Email is an ineffective communications tool (58%). 
Strong Willingness To Adopt Unified Communications 
 76% of
respondents said they would be "very keen" or "somewhat keen" to
adopt UC solutions, with Mobile integration, instant messaging and
presence, and Web collaboration cited as the top three most desired
unified communication services.  
Demand For Tightly Integrated Mobile UC
 When asked to rank the most
beneficial features of UC, 69% of responses included mobile
integration. The top four most beneficial UC features were: 
1. Extension of desk phone features to mobile devices 
 2. One
familiar application to access UC services across all communication
devices 
 3. Make and receive business calls on personal mobile
devices using business identity 
 4. Integrated, searchable personal
contacts and business directory across devices 
"The survey reflects the fact that workers are frustrated with
everyday communications services, such as voicemail and email, and
that they have a growing interest in mobile unified communications
capabilities," said Leslie Ferry, vice president marketing,
BroadSoft. "And because of the higher average revenue-per-user
generated by UC services, we believe mobile operators are positioned
to more rapidly monetize their investments in LTE networks, and to
deliver the superior Quality of Service (QoS) enterprise users
require in order to efficiently communicate, from anywhere on their
desired device." 
BroadSoft conducted the end-user survey in late 2012 of more than 700
business people from six vertical industries spread across three
countries -- the United States, Spain and Sweden -- to get an
unbiased view of individuals' thoughts on communication technologies
in general and UC in particular.  
Survey paper - Unified Communications: What Users Want
 Survey
infographic - Users Frustrations with Today's Communication Services 
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol. The
Company's core communications platform enables the delivery of a
range of enterprise and consumer calling, messaging and collaboration
communication services, including private branch exchanges, video
calling, text messaging and converged mobile and fixed-line services. 
Media Contacts: 
Brian Lustig
+1-301-775-6203
brian@lustigcommunications.com 
 
 
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