Rakuten LinkShare Wraps Up 2012 with Double Digit Growth

  Rakuten LinkShare Wraps Up 2012 with Double Digit Growth

    Sets the Stage for Strong 2013 As Over 400 Advertisers, Publishers and
                  Agencies Gather at Symposium San Francisco

Business Wire

SAN FRANCISCO -- January 31, 2013

Rakuten LinkShare today announced double-digit growth for the fourth quarter
of 2012 with strong results in the performance marketing network occurring
throughout the holiday shopping season. Specifically, the performance
marketing network realized 31 percent year-over-year (YoY) growth in
same-store network sales in the last quarter of 2012 and continued to see the
greatest growth during the most popular online holiday shopping days:

  *Thanksgiving Day: 54 percent YoY growth.
  *Black Friday: 31 percent year-over-year growth.
  *Cyber Monday: 37 percent year-over-year growth.

Additionally, the Rakuten LinkShare performance marketing network saw 58
percent YoY growth in the week leading up to Christmas as consumers look for
the greatest value before making a purchase.

The company addressed its fourth quarter growth and strategic direction for
2013 as part of its annual Rakuten LinkShare Symposium San Francisco being
held January 30-31 at the Intercontinental Hotel.

The event brings together leading online advertisers and affiliate marketers
in a networking forum designed to empower attendees to create strategies that
will maximize their investments in affiliate marketing. To address the needs
of more than 400 attendees, Rakuten LinkShare created a flexible yet focused
program that allows advertisers, publishers and agencies to learn about the
latest e-commerce and consumer trends as they also discuss opportunities in
performance marketing.

To make the most of their investment in the channel, a long list of sponsors
are highlighted throughout the program as they work to optimize their
performance marketing relationships. Silver sponsors include Chase and The
Body Shop while bronze sponsors include Golden Feeds, Macy’s and Upromise.

“Rakuten LinkShare Symposium events provide tremendous value in terms of
meeting face-to-face with the industry’s leading advertisers so we can develop
more effective and successful affiliate marketing strategies,” saidRob
Ulveling, vice president of business development, TheFind. “Our meeting
schedule is packed throughout the day with a wide range of advertisers and you
can’t beat the quality of the brands present.”

This year’s keynote speaker is Forrester Research Senior Analyst Andy Hoar. At
the event, Rakuten LinkShare will also spotlight the growing role of
retargeting and display and the possibilities for future integration with the
affiliate channel as a result of its recent acquisition of MediaForge.

Additional Symposium West highlights include LinkShare University for
Advertisers and LinkShare University for Publishers. The one-day curriculum
enables advertisers to strengthen their campaigns through training and
networking with top publishers and program managers certified in the Rakuten
LinkShare network. The program for publishers presents an opportunity to meet
with Rakuten LinkShare network development professionals and certified
advertiser program managers who provide strategic and tactical advice for
driving successful affiliate marketing partnerships.

“Rakuten LinkShare Symposium San Francisco builds on the strength of yet
another solid year of double-digit growth for the network as we empower
advertisers and publishers to continue to drive sales and earn commissions,”
said Yaz Iida, chief executive officer, Rakuten LinkShare. “Performance
marketing will play an increasingly critical and strategic role in the overall
interactive marketing budget as advertisers invest more in the channel each
year due to the strong ROI it delivers to their businesses.”

About Rakuten LinkShare Corporation

Rakuten LinkShare Corporation provides online retailers and other businesses
with expert online marketing services and solutions. Rakuten LinkShare’s cost
per action (CPA) affiliate network, search marketing services, lead generation
campaigns and retargeting solutions can acquire new customers, increase
revenue and drive overall results while achieving target return on ad spend.
Rakuten LinkShare clients are Fortune 500 and other prominent companies doing
business online, including J.C. Penney, 1-800-Flowers.com, American Express,
Avon Products, and The Body Shop. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago, Tampa,
London, Tokyo and Sydney. For more information, please

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 employees worldwide. For more information, visit

Additional Resources
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Rakuten LinkShare
Scott Allan, 646-943-8231
Blanc & Otus
Kathy Keating, 617-451-7355
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