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Prudential Retirement reveals new Web site for participant education

  Prudential Retirement reveals new Web site for participant education

    Site focused on helping participants prepare for Day One of retirement

Business Wire

NEWARK, N.J. -- January 31, 2013

Prudential Retirement, a business unit of Prudential Financial, Inc. (NYSE:
PRU), has launched a new mobile-ready Web site as part of its redesigned
participant experience.

The new retirement literacy Web site, PreparewithPru.com, delivers relevant
content based on life event and age to help participants achieve their Day One
of retirement.

“The site, designed for tablets, smart phones and desktop users, is a key
first step in Prudential Retirement’s new participant engagement model that
aims to motivate participants to more effectively opt-in to their retirement
benefits, contribute regularly and drive better retirement outcomes,” said
Eric Feige, vice president of Prudential Retirement’s Digital Strategy. “The
site is a core component of Prudential’s communication and education offering
and we will continue to enhance it with new features, interactive content and
online tools.”

Key features of the new multilingual site include easy access to a wide range
of multi-media content based on life events including articles, calculators,
videos and audio podcasts. The Web site, which incorporates social features
that allow users to share and rate content, also gives plan participants the
ability to explore content from any mobile device.

“Prudential Retirement is proud to be able to offer plan participants a
resource like PreparewithPru.com,” said Kara Segreto, chief marketing officer
for Prudential Retirement. “We are presenting users with customizable,
relevant content to meet their specific retirement goals and drive action
around retirement planning. Since the launch in November, we have seen unique
site visits up more than 80 percent.”

Visit and experience the all new PreparewithPru.com.

Prudential Retirement delivers retirement plan solutions for public, private,
and non-profit organizations. Services include state-of-the-art record
keeping, administrative services, investment management, comprehensive
employee investment education and communications, and trustee services. With
over 85 years of retirement experience, Prudential Retirement helps meet the
needs of over 3.5 million participants and annuitants. Prudential Retirement
has $251.6 billion in retirement account values as of September 30, 2012.
Retirement products and services are provided by Prudential Retirement
Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has
operations in the United States, Asia, Europe, and Latin America. Prudential’s
diverse and talented employees are committed to helping individual and
institutional customers grow and protect their wealth through a variety of
products and services, including life insurance, annuities, retirement-related
services, mutual funds and investment management. In the U.S., Prudential’s
iconic Rock symbol has stood for strength, stability, expertise and innovation
for more than a century. For more information, please visit
http://www.news.prudential.com/.

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Contact:

Prudential Financial, Inc.
Josh Stoffregen, 973-802-3996 office
973-204-2450 mobile
josh.stoffregen@prudential.com
or
Dawn Kelly, 973-802-7134 office
201-406-7248 mobile
dawn.kelly@prudential.com