Ocean Bio-Chem, Inc. Announces Major TV Promotional Campaign for Its Key
FORT LAUDERDALE, FL -- (Marketwire) -- 01/31/13 -- Ocean Bio-Chem,
Inc. (NASDAQ: OBCI), a leading manufacturer and distributor of
appearance, performance, and maintenance products serving the marine,
automotive, power sports, recreational vehicle and outdoor power
equipment markets, doing business as Star brite(R) and StarTron(R),
is pleased to announce the sponsorship of five nationally broadcast
television shows in 2013.
"We know that advertising and promotion plays a key role in reaching
viewers who might not be aware of the quality and effectiveness of
the Star brite(R) and StarTron(R) products," said Gregor M. Dornau,
Executive Vice President - Sales & Marketing. "We are especially
directing our efforts at consumers who own boats, automobiles,
trucks, power sports
and lawn and garden equipment. In addition, the
increased advertising activities will continue to build brand
awareness and goodwill of our brands which should ultimately increase
sales of our products."
The hosts of the shows "Addictive Fishing" starring Blair Wiggins on
Sun Sports, "Ship Shape TV" starring John Greviskis on Fox Sports,
"Truck U" and "Two Guys Garage" on the Speed Channel plus George
Poveromo's "World of Saltwater Fishing" on NBC Sports will
demonstrate the benefits of Star brite(R) and StarTron(R) products in
special segments on the show, as well as mention Star brite(R) or
StarTron(R) when appropriate during the show. Additionally,
thirty-second commercials will appear on all the programs to promote
Star brite(R) and StarTron(R) brand and product awareness.
"These shows and their hosts are all considered leaders in their
specific genres, plus the shows air on different channels which allow
us to reach a broader share of our core customer base," Mr. Dornau
said. "We will emphasize the superior qualities of all our Star
brite(R) products that have contributed to the Company's strong
market share for 40 years and the effectiveness of StarTron(R)
Enzyme(TM) Fuel Treatment to combat the ill effects of E-10 fuels."
The Company is also pleased to announce a sponsorship agreement with
popular Professional Bass Angler Patrick Pierce, who will represent
Star brite(R) and StarTron(R) at a number of important bass
tournaments during 2013. Patrick will help the Company launch our new
"fresh water" marketing campaign. The freshwater market represents a
great opportunity to grow sales of all our products to a giant
customer base. Follow this advertisement program at
www.PatrickPierceFishing.com and on Facebook.
About Ocean Bio-Chem, Inc.:
Ocean Bio-Chem, Inc. is principally engaged in the manufacturing,
marketing and distribution of a broad line of appearance and
maintenance products for boats, recreational vehicles, automobiles,
power sports, outdoor power equipment and motorcycle markets under
the Star brite(R) StarTron(R) and other trademarks within the United
States of America and Canada. In addition, the Company produces
private label formulations of many of its products for various
customers and provides custom blending and packaging services for
these and other products. It manufactures its products in a 300,000
sf facility in Montgomery, Alabama, from which they are distributed
across the globe.
The Company, headquartered in Fort Lauderdale, Florida, trades
publicly under NASDAQ Capital Markets, Ticker Symbol: OBCI.
The Company's web sites are: www.oceanbiochem.com, www.starbrite.com
Certain statements contained in this
Press Release including without limitation expectations as to future
sales and operating results, constitute forward-looking statements.
For this purpose, any statements contained in this report that are
not statements of historical fact may be deemed forward-looking
statements. Without limiting the generality of the foregoing, words
such as "believe," "may," "will," "expect," "anticipate," "intend,"
"could" including the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. These statements involve known and unknown risks,
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by
such forward-looking statements. Factors that may affect these
results include, but are not limited to, the highly competitive
nature of our industry, reliance on certain key customers, changes in
consumer demand for marine, recreational vehicle and automotive
products, advertising and promotional efforts, exposure to market
risks for changes in interest rates and in foreign exchange rates,
and other factors.
CEO and President
Vice President & CFO
E & E Communications
Press spacebar to pause and continue. Press esc to stop.