Universal Lubricants' ECO ULTRA(R) FlexPak(TM) Earns Top Spot in National
Innovative Packaging Survey
"Green" Motor Oil Packaging Cited as a Top 3 Breakthrough Innovation
for Home and Garden Products in 2012
WICHITA, KS -- (Marketwire) -- 01/31/13 -- Results from the 4th
Quarter 2012 Innovation Survey on product packaging placed the ECO
ULTRA(R) Synthetic Blend Motor Oil FlexPak(TM) by Universal
Lubricants(R), a leader in sustainable energy solutions, in a Top 3
spot for leading innovations in the home and garden product industry.
The eco-friendly "breakthrough" flexible pouch ranked neck and neck
with consumer product titans The Scotts(R) Company (Snap(TM)
cartridge spreader system) and Procter & Gamble (Tide(R) Pods(TM)).
Based on a five-point scale, the ECO ULTRA FlexPak also ranked among
the Top 10 packages in all product categories for the year.
For the past four years, Shelf Impact! and Dragon Rouge, an
international brand and design consultancy, have partnered in
inviting participants to comment on current packaging innovation
through a quarterly survey that rates value and level of innovation.
Participants were asked to evaluate products recently introduced in
the home and garden category based on concept, structural
interaction, product positioning, innovative materials and
effectiveness of packaging production.
"New levels of platform technology and consumer insight can be seen
in the recent relaunch of Universal Lubricants' re-refined flagship
product -- ECO ULTRA Synthetic Blend Motor Oil," wrote Dragon Rouge
USA President Eric Zeitoun in the December issue of Packaging World.
"The first of its kind, the product is now packaged in a sustainable,
flexible stand-up pouch. In comparison with conventional rigid
plastic bottles, the new durable FlexPak offers consumers a faster,
easier, and cleaner way to change their oil."
The FlexPak's pouch material has a polyethylene barrier to provide
the superior burst and seal strengths required for the rigors of oil
and other hard-to-hold liquid products. Designed for durability, ECO
ULTRA FlexPaks have passed drop tests in excess of 20 feet. The
FlexPak was noted for its Clean Spout that was engineered to enable
an easier, smoother pour without "glugs" or air bubbles that form and
cause oil to spill when the product is poured from the bottle.
"All in all, the stand-up pouch not only makes a valuable shelf
impression in an otherwise stale packaging environment, but it also
gives retailers a distinctive opportunity to bring consumers a
high-performance product in an environmentally responsible package,"
The company partnered with Atlanta-based Star Packaging Corporation
to produce the tough, three-layer ECO ULTRA FlexPak, and Innovative
Packaging Network to engineer the pour-spout. Compared to
conventional hard plastic bottles, the new durable, lightweight
FlexPak is made with 25 percent less material, and offers consumers a
faster, easier and cleaner way to change their oil.
"The ECO ULTRA FlexPak has set a new standard in U.S. motor oil
packaging," said Universal Lubricants CMO Jan Horsfall. "This
packaging stands as modern proof that thinking out of the box to do
right by the environment while maintaining high performance is good
for the customer and good for business."
Universal Lubricants launched the ECO ULTRA FlexPak in October 2012
at the Automotive Aftermarket Products Expo (AAPEX), where it won a
Packaging Innovation Award.
ECO ULTRA Synthetic Blend Motor Oil is made from high-quality
re-refined base stocks and blended with premium performance
additives. It is currently available for sale at selected installers
and service centers throughout the U.S. A larger, 5.1 quart FlexPak
will be available in the first quarter of this year. For more
information and to order, visit ecoultraoil.com or call
About Universal Lubricants
Founded in 1929, Universal Lubricants is
a driving force in used oil collection, base oil refining and
distribution. Through its Closed Loop Process, the company collects,
re-refines, blends and re-distributes its own motor oil -- never
losing guardianship within the chain -- to ensure that every quart is
of the highest quality for optimal performance. Universal Lubricants
operates 36 facilities in 16 states, including one of the world's
most technologically advanced re-refineries in Wichita, Kansas. A
leader in research and development, Universal Lubricants is a Pegasus
Capital Advisors portfolio company and employs more than 465 workers.
For more information visit www.universallubes.com.
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